Search Engine Code Optimization Services

Search engine code optimization is an art. It is a skill that is learned from years of real-world search engine placement experience and in-depth knowledge of how search engines work. At McCord Web Services, we have the knowledge and experience gained from our seven years of practice and the market savvy to deliver results.

Improving Organic Search Engine Placement

Search engine optimization is not a quick process rather, for us, search optimization is a combined set of processes working together to raise your organic placement (or non-paid search results) over time.

No legitimate company can promise top 10 search engine results overnight or guarantee that a 5-page site can have top Google placement on several general keywords. If you run across one who does, you should be cautious. We understand the optimization process and know that some techniques, still in use on the Web, may possibly get you banned from a search engine. That's a serious consequence for an instant result that is very hard to reverse.

As a legitimate search engine optimization service provider we use our years of experience to develop a program for you that we know will, over time, generate results and improve your organic search engine page rank.

When you work with us on search engine code and content optimization, you will get first-class service, responsive attention to your needs, professional recommendations.

Web Visibility and Search Engine Consulting Services

We do provide additional consulting only services for organic search engine site placement, Web visibility, strategic web marketing planning, assistance in developing your new in-house Web initiatives, staff training, and internet marketing consultation. Our consulting only fees range from $90 to $120 per hour depending on the project and the scope of your need. We have provided services for clients such as the National Association of Home Builders Research Center, ProSites Inc, eSided Business Solutions, Innovectra Corporation, and others. Please contact Nancy McCord directly for pricing based on your specific needs.

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Our Search Engine Code and Content Optimization Program is a Multi-Phased Process

Our search engine optimization program includes the following services:

1. SEO For Our New Designs Only - $375

Includes initial competitor research and keyword research as detailed below and is capped at five hours of our time. Any additional time needed for research or consultation in this phase of the project is billed at $75/hour.

2. Services for Organic Optimization - Sites We Have Not Designed

Initial Competitor Research 2 Hours- $150

We will research 3 to 5 competitor websites supplied by you. We will analyze keywords, keyword density, search engine saturation, pages linked, and search engine placement. We will work to identify strengths and weaknesses of your competition.

The information gleaned from this in-depth research is to evaluate keywords and identify a realistic workable strategy. We have found that sometimes the keywords that you think are important for your website or for your industry are not really the words that are being used in by clients in "real world" search usage. This research gives us a reality check.

Keyword Research 3 Hours - $225

In this phase, we take the keywords that you have brainstormed with us and those from our competition research and run them on Wordtracker to identify the "money words" and keyword niches. We also analyze your existing website and your top competitor's web site for keyword density of our selected words to try to identify a target.

Wordtracker is the preeminent subscription-based professional webmaster tool that allows us to check the number of searches on a keyword within a 24 hour period across all of the main search engines. Not only does it offer prime search statistics, but allows us to see how many sites are competing on a specific keyword. It is a superior product and one that is geared to professional search engine optimizers. We routinely use Wordtracker for identifying keywords, anticipated click traffic, and keyword niches. We use Wordtracker for our web design clients, Google AdWords clients, and particularly for our search engine optimization clients.

HTML Revision of Your Existing Site Pages Approx. 1-3 Hours per Page @ $75/Hour

In this phase, we replace or refine the meta tags in your web page's head section that are not being used in the most efficient manner, craft a keyword dense page title and description. We may also change the page layout adding additional keyword rich content and insert keyword labeled graphics. We look for all additional ways to add keywords into your pages. We also add H1 and H2 tags into your style sheet and code if you do not have them already. The home page will typically take two to three hours for optimization and other content pages between one to two hours each, billed at $75 per hour. All fees are estimated. You will be charged for the actual time needed once work has started as optimization is an art and a complex process of keyword integration into many areas of your website's source code.

We may additionally recommend using a blog, RSS feed or e-newsletter to keep your web site current and fresh with new content. (If we design your website, you will only need to purchase the competition and keyword research phases for a modest $375 investment that will pay off with tangible results.) Please visit our blogging and ghost blogging services page or e-newsletter services page for details on these additional services.

Additional As Needed Content Creation Services - $75 to $150

If your site needs additional content, we can provide content creation services for $75 for about 250 words of content plus an hourly charge to format and optimize the new content. Typical content creation charges will run from $75 to $150 depending on the amount of content needed by page. Formatting and optimizing of the additional content will be billed at our hourly optimization rate of $75/hour.

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3. Google Sitemap & Yahoo URL List Creation Flat Fee - $75 Up to 75 Pages

Once your web site has been optimized we will create a Google Sitemap and Yahoo URL list for you and upload it directly to Google and to Yahoo. Your site maps spells out to Google and Yahoo how frequently to respider the page, which pages are most important in your web site, the anticipated frequency of page update, the URL of each page, and the initial date stamp.

This file is a created XML file that is then compressed into a .gz file and loaded directly into the Google Sitemap and the Yahoo interface. This allows Google and Yahoo to keep your search results fresh and to spider your entire website for best search results.

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What Kind of Results Can I Expect From Search Engine Code and Content Optimization?

It is hard to say exactly what your personal results may be as Google alone has over 150 different factors that they use to determine PageRank. Some factors in your results will be tied to your competition, how many inbound links your site has, the length of time your site has been on the Web, the number of pages in your site, how frequently your site is updated, and the relevancy of your site's content to searches. We offer some real client situations that show the importance of keyword research and how optimization can benefit a website and provide improved organic search results.

Client A: With Wordtracker research we found this firm had not optimized their site on the "money word". The site sold Limited Liability Corporation set up. Their webmaster had optimized on the word set up a llc, however, the most searched combination was the grammatically incorrect set up an llc. The site was able to change their focus and move up in page ranking on Google.

Client B: For a large law firm we found using Wordtracker that "divorce lawyer" was a hotter search phrase than the phrase that they had been using," divorce attorney". We were also able to identify for this client that their competition had also not optimized on the keyword "alimony" and so found an additional optimization niche for them in addition to the new optimization words "divorce lawyer".

Client C: For this computer network consulting firm based in Chicago, we identified that their original web designer had used images to contain text on the Home page taking up valuable real estate. We replaced the images with spiderable text and then created a keyword density target for their keywords on each of their web pages. We also as added a footer containing their location and a Wordtracker researched niche keyword phrase. Now this site shows in the top 10-20 results on many of their selected keyword phrases and even shows up for search queries using the word Chicago for example: "computer network design Chicago". Over the course of a year this client has continued to maintain position in top searches without additional refinements or service from us.

Client D: For this professional industrial consultant, we identified a keyword niche. In addition to full site optimization, we also included the keyword niche phrase: "The Dust Control and Industrial Ventilation Experts." at the bottom of every page. His website now places in the top 10 results on Google and MSN for dust control consulting and places above his competition as well as above the large consultants registry website of which he is a member.

Client E: This permanent makeup firm had literally no organic search placement. The site director was spending over $6,000 a year in pay per click advertising on Google AdWords to get traffic to the firm's website. With a complete revision of the website including improved spiderable site navigation, newly created keyword dense quality content, additional images, and some serious site optimization, this site now places in the top ten on Google, Yahoo, and MSN for the phrase permanent cosmetics NYC and others. In fact the optimization has been so successful, that this client has been able to stop her pay per click advertising as her clients are now able to find her firm's website in the organic search results.

We've had great success with our process helping many clients, but please know that we can not help every site with improvements as in our case studies. As part of the initial proposal process, if we feel that we can not assist you in improving placement due to external market conditions or very strong online competition, we will be honest with you and not take on your project. If we do agree to move into the search engine optimization process, we will work very hard to improve your results, but we do not guarantee placement results for any client.

We do not provide link strategy programs as part of our search engine optimization program due to an algorithm change in the way Google evaluates the importance of links.

We invite you to review our client's results in a wide variety of business sectors on our Search Engine Results page.

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