Agency White Label Google Ads Management Prices

We are transparent! Unlike other agencies we post our pricing so you know what to expect.

Google Ads management is a core business for us. We manage over $2.0 million per year in ad spend for clients. We can handle large and small accounts with affordable management fees that allow Google Ads services to become a profit center for your agency. As a point of comparison, our fees will typically be well below 10% of the ad spend for most accounts.

View our monthly management prices for Google Ads after our Quick Startset up.

Signature Quick Start™ Program for Agencies Only

We utilize a tier program to determine your agency's service pricing. From client 1 to 5 your pricing is from our Tier I grid. Moving to 6 to10 clients moves your pricing to our Tier II grid. Agencies with more than 11 clients will be priced at our Tier III grid.

Our Quick Start™ for agencies program includes the following services:

• Google Ads™ Set Up & Phase I Management for the First Four Weeks - $899 to $850 (depending on your pricing tier based on client number)

As part of our Quick Start Program we will review your client's website and competitors' ads. We select keywords for the maximum searches using Google's Keyword Planner. We provide ad group theme selection consultation, an intensive review of your client's existing website for keyword selections, and consultation with your agency team on the needs and strategy.

"Working with McCord Web Services has far exceeded our expectations. Their professionalism and attention to detail has been absolutely outstanding. We have seen incredible results since launching our Google Ads campaign. Our success can be attributed to the fact that Nancy McCord is a leader in the industry and her knowledge base is extremely vast. It has been an absolute pleasure working with this company. Looking forward to further success this year." – Dianne Gilmer, Assistant Director, University of Alabama Construction Engineering Management Masters Program

In our program, we set up your client's account, targeting, set up four ad groups, and extensions as well as craft ad text. We provide detailed instructions for you to send to your webmaster providing the client's unique tracking codes for Google Ads conversion scripting and tracking implementation.

Additionally, during the first four weeks, we manage your client's Google Ads program several times during the week (Monday through Friday); fine-tuning CPC (cost per click) and keywords. We remove poor performing keywords, add new keywords and negative keywords as needed, and even create new ad text. Our focus is to generate leads and sales for their business. We monitor actual search queries to assure that we are doing everything possible to carefully target the program for top performance. The Agency will receive a report from us each week on activity with our comments and analysis.

The set up and management fee is determined based on your client's starting number of ad groups and ad spend. Most clients will start with three to four ad groups, a $1,000 to $4,000 ad spend and pay $899 for Phase I.

• Professional Management/Monitoring Phase II (second four weeks) – $408 to $426 (depending on your pricing tier based on client number)

In our second four week period, we manage your clients' programs several times per week and fine-tune click and conversion performance. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups to be created during this time period and in some cases at no additional charge to the agency.

Your agency management fee is determined based by your number of running ad groups and scheduled ad spend. Most agency clients will have three to four ad groups with a $1,000 to $2,500 ad spend and pay $375 for Phase II.

"I had so many new clients for the month of July that spending the extra money [on the Google Ads budget] has been worth it for me. Thanks again for doing such an amazing job!" – Lana May, Owner and Master Aesthetician and Certified Massage Therapist, Esprit Vital, Herndon, Virginia

Monthly Account Management

In the third phase, which is billed in advance monthly, we monitor your clients' ads each week as needed and fine-tune their programs for conversions and clicks. You receive a monthly report from us for each client.

During our on-going management phase, we monitor your clients' account and communicate any changes or improvements that would be helpful as we see them to you at the agency. In many cases, these updates can be made within the time you have purchased. We email a summary report of the previous month's account activity with our account specific commentary in the first business week of each month. These reports are done for each client account, so you can simply forward them by email to your client. We can even brand the reports with your details and colors.

The agency management fee is determined by whichever is greater, scheduled ad spend or number of active ad groups which is adjusted monthly or when your budget changes and is billed by individual client.

Please note businesses residing in Hawaii, New Mexico, West Virginia, and South Dakota will have an additional fee added to the pricing listed on this page to cover their state's additional sales tax and filing services. Please ask us for more information.

Our Agency Monthly Management Fees After Quick Start Service
Prices are subject to change.

Service Level
Price
Ad Groups
Scheduled Spend
Email Support
$230 to $245
3 to 4
$1,501 to $2,500
Email Support
$255 to $270
5 to 9
$2,501 to $3,500
Support with 15 min. Monthly Strategy Call
$300 to $315
10 to 12
$3,501 to $4,500
Support with 15 min. Monthly Strategy Call
$340 to $360
13 to 15
$4,501 to $5,500
Support with 15 min. Monthly Strategy Call
$425 to $450
16 to 18
$5,501 to $6,500
Support with 15 min. Monthly Strategy Call
$510 to $540
19 to 21
$6,501 to $7,500
Support with 15 min. Monthly Strategy Call
$595 to $630
22 to 24
$7,501 to $8,500
Support with 15 min. Monthly Strategy Call
$680 to $720
25 to 27
$8,501 to $9,500
Support with 15 min. Monthly Strategy Call
$765 to $810
28 to 30
$9,501 to $10,500
Support with 30 min. Monthly Strategy Call
$850 to $900
31 to 33
$10,501 to $11,500
By Contract
$85 to $90 per hour
34+
$11,501+

Some Google Ads agency clients with existing ad accounts will be able to start our services with a time charge for account optimization and then move into our monthly management program. Ask for your free review and pricing estimate today. Prices are subject to change.

Did you know?

We are Google Partners and we employ Google Ads Certified Professionals to make all strategic decisions on account performance.

The Google Partner Difference

Google Ads Management Prices

1. You save even more when you compare our services to other providers that charge 10% of your Google Ads ad spend.

2. During the first four weeks we monitor, tweak, and actively manage your clients' Google Ads account compared to other services that may monitor/manage only one time a week. We have found that the high level of management time we spend in the first four weeks pays off in getting your clients' Google Ads account started out right, and allows us to rapidly test strategies to start conversion activity fast.

3. As Google Partners, we are examined and monitored by Google. Many other white label providers do not carry this credential and so may not be up to date on advanced Google Ads tools and campaign management strategies. Read more about the value of a Google Partner. We are specialized and certified by Google with a specialization in search advertising.

4. We think that once you talk to our expert, Nancy McCord, you'll understand that it is her depth of experience, knowledge, experience in generating leads for clients, and passion for Google Ads that is what set us apart from other white label providers.