Agency White Label Google Ads Management Prices

We are transparent! Unlike other agencies we post our pricing so you know what to expect.

Google Ads management is a core business for us. We manage over $1.8 million per year in ad spend for clients. We can handle large and small accounts with affordable management fees that allow Google Ads services to become a profit center for your agency. As a point of comparison, our fees will typically be below 10% of the ad spend for most accounts.

View our monthly management prices for Google Ads after our Quick Start™ set up.

Signature Quick Start™ Program for Agencies

We utilize a tiered program to determine your agency's service pricing based on your clients' aggregate scheduled 30.4 day period (Google month) ad spend.

Our Quick Start™ for agencies program includes the following services:

• Google Ads™ Set Up & Phase I Management for the First Four Weeks – $899*

As part of our Quick Start Program we will review your client's website and competitors' ads. We select keywords for the maximum searches using Google's Keyword Planner. We provide ad group theme selection consultation, an intensive review of your client's existing website for keyword selections, and consultation with your agency team on the needs and strategy.

"Working with McCord Web Services has far exceeded our expectations. Their professionalism and attention to detail has been absolutely outstanding. We have seen incredible results since launching our Google Ads campaign. Our success can be attributed to the fact that Nancy McCord is a leader in the industry and her knowledge base is extremely vast. It has been an absolute pleasure working with this company. Looking forward to further success this year." – Dianne Gilmer, Assistant Director, University of Alabama Construction Engineering Management Masters Program

In our program, we set up your client's account, targeting, set up to four ad groups, and extensions as well as craft ad text. We provide detailed instructions for you to send to your webmaster providing the client's unique tracking codes for Google Ads conversion scripting and tracking implementation.

Additionally, during the first four weeks, we manage your client's Google Ads program several times during the week (Monday through Friday); fine-tuning CPC (cost per click) and keywords. We remove poor performing keywords, add new keywords and negative keywords as needed, and even create new ad text. Our focus is to generate leads and sales for their business. We monitor actual search queries to assure that we are doing everything possible to carefully target the program for top performance. The Agency will receive a report from us each week on activity with our comments and analysis.

• Professional Management/Monitoring Phase II (second four weeks) – $475*

In our second four week period, we manage your clients' programs several times per week and fine-tune click and conversion performance. We report to you bi-weekly with our comments and analysis of account activity. It is not unusual for additional ad groups to be created during this time period and in some cases at no additional charge to the agency.

"I had so many new clients for the month of July that spending the extra money [on the Google Ads budget] has been worth it for me. Thanks again for doing such an amazing job!" – Lana May, Owner and Master Aesthetician and Certified Massage Therapist, Esprit Vital, Herndon, Virginia

* If the client's ad spend is above $131 per day or $4,000 per 30.4 day period, there is an additional charge in Phase I and Phase II.

Please ask us for pricing for accounts with higher ad spends or the need for more ad groups in Phase I and Phase II.

Monthly Account Management

In the third phase, which is billed in advance monthly, we monitor your clients' ads each week as needed and fine-tune their programs for conversions and clicks. You receive a monthly report from us for each client.

During our on-going management phase, we monitor your clients' account and communicate any changes or improvements that would be helpful as we see them to you at the agency. In many cases, these updates can be made within the time you have purchased. We email a summary report of the previous month's account activity with our account specific commentary in the first business week of each month. These reports are done for each client account, so you can simply forward them by email to your client. We can even brand the reports with your details and colors.

The client account management fee is determined by whichever is greater, scheduled ad spend or number of active ad groups which is adjusted monthly or when the budget changes.

Please note businesses residing in Hawaii, New Mexico, West Virginia, and South Dakota will have an additional fee added to the pricing listed on this page to cover their state's additional sales tax and filing services. Please ask us for more information.

Tier One
Prices are subject to change.

Management Fee
Daily Ad Spend
Ad Groups
Scheduled 30.4 Day Ad Spend
$250
$16.45 to $49.34
1 to 3
$500 to $1,500
$275
$49.35 to $98.64
4 to 6
$1,501 to $3,000
$325
$98.69 to $131.58
7 to 10
$3,001 to $4,000
$360
$131.59 to $164.47
11 to 15
$4,501 to $5,500
$450
$164.48 to $197.37
16 to 18
$5,001 to $6,000
$540
$197.38 to $246.71
19 to 21
$6,001 to $7,000

Ask us for additional pricing covering other ad spends.

Tier Two
Prices are subject to change.

Management Fee
Daily Ad Spend
Ad Groups
Scheduled 30.4 Day Ad Spend
$250
$16.45 to $49.34
1 to 3
$500 to $1,500
$275
$49.35 to $98.64
4 to 6
$1,501 to $3,000
$325
$98.69 to $131.58
7 to 10
$3,001 to $4,000
$360
$131.59 to $164.47
11 to 15
$4,501 to $5,500
$440
$164.48 to $197.37
16 to 18
$5,001 to $6,000
$528
$197.38 to $246.71
19 to 21
$6,001 to $7,000

Ask us for additional pricing covering other ad spends.

Some Google Ads agency clients with existing ad accounts will be able to start our services with a time charge for account optimization and then move directly into our monthly management program. Ask for your free review and pricing estimate today. Prices are subject to change.

Did you know?

We are Google Partners and we employ Google Ads Certified Professionals to make all strategic decisions on account performance.

The Google Partner Difference

Google Ads Management Prices

1. You save even more when you compare our services to other providers that charge 10% of your Google Ads ad spend.

2. During the first four weeks we monitor, tweak, and actively manage your clients' Google Ads account compared to other services that may monitor/manage only one time a week. We have found that the high level of management time we spend in the first four weeks pays off in getting your clients' Google Ads account started out right, and allows us to rapidly test strategies to start conversion activity fast.

3. As Google Partners, we are examined and monitored by Google. Many other white label providers do not carry this credential and so may not be up to date on advanced Google Ads tools and campaign management strategies. Read more about the value of a Google Partner. We are specialized and certified by Google with a specialization in search advertising.

4. We think that once you talk to our expert, Nancy McCord, you'll understand that it is her depth of experience, knowledge, experience in generating leads for clients, and passion for Google Ads that is what set us apart from other white label providers.