McCordWeb Services

Google Partner Specializing in Google Ads Advertising

McCord Web Services LLC is a Google Partner. Only select advertising agencies may qualify for Google Partner status. To be Partners with either platform, we are required to have more than one strategist, provide professional advertising services as an advertising agency, and at least one of our team members must be certified in all areas.

For Google Partner status at our volume level two employees must be certified in Search Ads, Shopping Ads, Display Ads, and Video Ads and any other employees must be certified in Search Ads. At McCord Web Services, both of our account managers are fully certified with Google Ads in all areas. The exams are difficult and take nearly 10 hours each in study and preparation. The exam score must be over 80% to receive the specific certification badge.

Google Ads Search Certified Professionals

The Google Ads Search Certification is an industry-recognized credential that validates proficiency in managing and optimizing search advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.

Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in search advertising.

Google Ads Shopping Certified Professionals

The Google Ads Shopping Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads shopping advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.

Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in shopping advertising.

Google Ads Display Certified Professionals

The Google Ads Display Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads display network advertising and remarketing campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.

Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in display network advertising.

Google Ads Video Certified Professionals

The Google Ads Video Certification is an industry-recognized credential that validates proficiency in managing and optimizing Google Ads video and YouTube network advertising campaigns. To maintain this certification, individuals must pass an assessment annually, ensuring their knowledge stays up-to-date with the latest industry standards.

Achieving this certification demonstrates a high level of competency recognized by Google, enabling professionals to confidently manage client accounts. Ultimately, it enhances your confidence that you as a client are working with a trusted expert in video advertising.

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Microsoft Advertising Partner

Only highly trained and skilled professionals who have passed rigorous examinations in the use of the Microsoft Advertising platform are validated as Microsoft Advertising Certified Professionals. Our firm, McCord Web Services, is a Microsoft Advertising Partner.

For an advertising agency to become a Microsoft Advertising Partner, one employee must be MAC certified. Other employees must have at least the Search Ads badge. Nancy McCord is a Microsoft Advertising Certified (MAC) Professional. She is certified in Search Ads, Shopping Ads, Native & Display Ads. Christopher Harper is certified in Search Ads.

As you check other service providers, look for the correct year on their Microsoft Advertising Partner badge. Only truly certified agencies will have the valid badge which will have the year on the left side of the Microsoft Advertising Partner badge image.

Microsoft Advertising Certified Professional

Only highly trained and skilled professionals who have passed rigorous examinations in the use of the Microsoft Advertising platform are validated as Microsoft Advertising Certified Professionals. Our firm, McCord Web Services, is a Microsoft Advertising Partner.

The exams to become a MAC (Microsoft Advertising Professional) Professional are extremely rigorous. Each of the required three exam requires more than 40 hours of study. The exam score must be at least 80% to receive the badge for that focus area.

Microsoft Advertising Native and Display Ad Certification

To become Microsoft Advertising Native and Display Advertising Certified, the tested individual must be proficient in the use of Microsoft Advertising platform tools. This component focuses on the ability to design and implement effective native and display ad campaigns. It covers best practices for visual and contextual advertising, ensuring ads are non-intrusive and engaging to the audience.

The examination for this certification is rigorous and covers many areas of study. It is not unusual to have more than 40 hours of study on this one topic to pass the certification exam. Recertification is done yearly.

Microsoft Advertising Search Advertising Certification

To become Microsoft Advertising Search Certified, the individual need to understand how to create, manage, and optimize search ads on the Microsoft Advertising network. This includes keyword research, ad copywriting, and performance analysis.

The examination for this certification is rigorous and covers many areas of study. It is not unusual to have more than 40 hours of study on this one topic to pass the certification exam. Recertification is done yearly.

Microsoft Advertising Microsoft Advertising Shopping Certification

To receive this certification, the individual must complete the training courses provided by Microsoft. It is not uncommon to have more than 40 hours of study on numerous topics in order to successfully pass this examination. Recertification is done yearly.

Proficiency in Shopping Ads is crucial for account managers looking to promote retail products effectively for clients. This includes setting up product feeds, managing shopping campaigns, and optimizing for better visibility and conversion rates.

Microsoft is introducing a new credential called Retail this year and we will be studying to add this new certification to our growing list.

We Invest Our Time in Education for Your Success

Certifications matter! Our team's significant investment in time to become certified with Google and Microsoft assures that we operate at the highest levels of professionalism to work to provide the very best results for your pay per click campaigns.

If your account manager is not credentialed and certified, you need to chat with us about how we can help you get the most from Google Ads and Microsoft Advertising.