We’ve just been invited to test the new Google Website Optimizer. This new tool allow Google AdWords professionals to test a variety of landing pages and identify what elements are more successful.
As we test it, we’ll let you know what we have found out. In the meantime, you can click our blog post title and review the new Google Forum Group that talks about this new tool.
In the Website Optimizer, you identify blocks on your ad landing page that you want to test and change between versions of the same page. Google analyzes the results and provides you with input about what changes worked better for you for leads and conversions. It should be an interesting and helpful product.