Okay this is hot and you really should take advantage of it. In certain markets, Google is now showing a map and local listings above the organic search results. That means that you should make sure that you are in Google Maps! This is a similar approach to what Yahoo has taken, but has charged big time for based on metropolitan market. I have one client who paid Yahoo $800 per month to have this type of positioning that Google appears to be giving away free.
Now here is the hot tip, it appears that Google Maps is now also showing reviews for businesses tied to the Google Maps information and the reviews are all coming from a site called Yelp.com. You can click our post title and go there directly to check it out.
It can really work for you when you have a great review about your business from a real customer and now Google is helping you to get business and credibility for free. Wow, that is a big deal — first take advantage of Google Maps and second build your credibility online by pointing satisfied customers to Yelp.com to build your online reputation.
Note: I do not recommend that you do this in a bogus way, do not try to pad your references online; that would be disreputable and Google is very smart, it may come back to haunt you. Best to play it straight up and honest!