We are doing a Google AdWords program for the Dan Patrick team at The Content Factory. Although we are doing just one facet of the work in the promotion of the new Dan Patrick radio show that is coming on September 9th, I have to say that what is being done by others on the team is a pure stroke of genius.
To see what I mean, please visit www.DanPatrick.com or www.DanPatrickOnline.com, they are the same site. The team has created movie vignettes of Dan Patrick that are great to watch. The movies are a pure stroke of genius that speaks to the imagination and humor of Dan Patrick in a way that is highly engaging and very viral for the Web. The push is to let ESPN fans know that Dan Patrick has left and is starting a new “Big Show” on September 9th but through The Content Factory this time.
If you are wanting to see a great piece of viral marketing in work that has a real “pro” touch, you need to visit www.DanPatrick.com to see them yourself.