With the cost of Google AdWords for some markets and business escalating since the AdWords September 15th update, Yahoo is looking better all the time.
Here’s just one example of the many changes that we have seen happen this week since the September 15th AdWords update:
1. For bed bug extermination and bed bug related keywords in 2006 we paid around $1.25 per click, now to be competitive in the New York City market we are over $4.00 a click. Yahoo is still serving quality converting clicks for this account at about $1.65.
2. Here’s another example of the competition on AdWords since the update. For a dentist in the Washington DC metro area, Google states their account control panel that to appear in the firs page of search results they should now pay $57 per click for the phrase family dental care. Mind you, this is not to be in position one, but rather in position 11. What I don’t understand is that this same client has been getting clicks with Google showing the average ad position to be over 6 in the data and he is paying around $7 or so per click – so why the $57 note in the control panel?
3. Some accounts that we manage are totally being hammered with the update. One client who typically gets 70 to 80 conversions from Google each month is down to 20 so far month to date and we upped his cost per click twice since September 15th! Yahoo has brought in 16 conversions for him so far this month and at a significantly lower cost.
Yahoo is looking better all the time. In fact if you are not seriously contemplating advertising in Yahoo and trimming back your advertising in Google AdWords while this shakedown is occurring, it may be a good time to give it very serious consideration. I think that Google may have gotten too greedy in this last change and will be chasing out advertisers with these new cost per click figures to retain their desired average ad position.
Good information and nice explanation. Thanks for sharing! 🙂
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Hi Jason,
Thanks for your comments. You know when you mentioned that I did take time to look at some of the problem keywords in a selection of accounts. Some did have a poor quality score, but others had an OK rating.
Based on the traffic at the Webmaster World forum, there are many other account manager’s that are seeing what I am seeing on optimized accounts with optimized landing pages. So I think that is more than a slap.
The increased costs you are experiencing are google slap. You need to evaluate your keywords against your ad content against your landing page content. It as nothing to do with the September update … the update is just forcing users to be more relevant and on top of their game.