Blogging is big business. Website owners are coming around to the fact that they need a professional blog to build traffic and build new content for search engines, but few site owners want to blog themselves.
This is where a professional blogger can really help build your online presence. A professional blogger is more than an employee on staff who likes to write and has time on their hands. A professional blogger is one who writes content for your audience, not drivel of what they ate for lunch or the current office gossip. A professional blogger will try to create a keyword dense title and post that will win placement on search engines, all while weaving a story that draws you in from the beginning to the end of the post.
If you want to see a great example of blogging with a personal spin, here’s a blog we’re doing for a client to the tune of 10 posts per week. Visit www.CremationOptions.com/blog. Although our writers call this type of writing “experiential” and the personal tone is not one we take with all blogs, it totally works on this blog. The stories that our writers share are from real-life, from their own experiences, and each one reads like a well-written short story. We’ve had some great blogging gigs, some that we have really loved to write for, and this one is one of our favorites. Check it out and see what you think? We have four different writers working on this project and each writer has a different voice and style. The combination make for a very interesting read.