I picked this info up from the AdWords blog and checked it out for you. AdWords now has an image ad builder in the AdWords ad variations control panel and it is cool.
Right now AdWords is showing Flash image St. Patrick’s day ad templates. The easy control panel allows you to add text, upload a logo or image, and does all the heavy lifting for you to have a very cool animated image ad in just the right sizes.
I think that this is a wonderful tool as the time to create all 8 size variations of image ads can be extremely time consuming and may even require the help of a graphic artist or Flash designer. The new image ad builder allows non-designer types to use image ads without having to spend huge chunks of time or money to create them.
When would you want to use image ads? Well, now this is the big question. In my years of experience I know that ads in the content network simply do not convert at the rate that they do in search, and right now image ads only show in content. So, it is important to know that you can really spend a huge chunk of cash advertising in content using image ads and not generate the real sales to cover the expense. Still even with that for name exposure, brand marketing, and wide advertising exposure targeting the content arena does work, just don’t expect the same conversion rate you get on Google.com.
Interesting comments ML.
Readers, you may also want to know that then this commenter, after flaming our blog, then applied for a job with us to ghost write for our own clients.
My policy on comments has always been to post them even if I do not agree with them, unless the language is offensive. Controversy starts conversation! What do you think, now’s the time to leave your comments too.
The Web Authority covers one heckuva lot of ground explaining and dissecting old news. The fact remains that successful Web design and subsequent revenues generated depend more on exploitation of basic human emotion and something I call “Ocular Technology.”
When designing Web content, a thorough understanding of psychological triggers and psychomotor response is essential. Keywords are only as influential as the thoughts they trigger. Site design means nothing if it fails to correspond to ocular habituation – 99% of the time readers focus first on right side content.
Of course, I have only 40 years of experience to back me up on this, so you can TRASH my comments and go back to all of the gobbledygook that clutters your page.
I put my name in the hat for a job as a blogger – according to Nancy, there are no jobs open right now. Meanwhile, you and the clients you serve are flushing potential revenues down the drain. “Web Visibiliy.” Sounds impressive…means nothing.
Get with it, Web Authority…smell the coffee. You have competition blowing your doors off as I write this and you’re life expectancy in today’s business environment is short. Your corporate name positions you as one of millions and you don’t even have a corporate logo! The eyes have it and they don’t see you.