Blogging is big business but there are definitely ways to do it better than others. Here are my top tips for blogging like an SEO pro.
- Make sure your blog post title contains your top keywords. Sometimes even this style may be best- keyword then a hyphen then the post title. Review my blog post title above as an example.
- If and when you include hyperlinks in the blog post, make sure the hyperlink text (that’s the content that is underlined is keyword rich. Here’s an example: make sure to visit our website for search engine optimization pricing and our client results. I like to not only use keywords in the hyperlink, but also force the browser to open the link to a site off my blog in a new browser window. This way I will not lose the customer from my site.
- Make sure to use the link title field in WordPress. For the link listed above, I get even more keyword traction by inserting in the link title field the same keywords as in the anchor text. This is a simple but overlooked feature to help build keyword density in a blog post.
- Keyword density is important for a blog post done for SEO purposes. I try to repeat the top keyword phrase at least three times in a post done for search engine optimization purposes.
- Keep the blog post short and sweet and focused. The shorter your blog post, the better your keyword density will be, but don’t stuff you keywords. Remember you have to say something in the blog post too, not just string out keywords. Offer something of value to your readers.
Many people who are doing blogging for SEO do not want outbound links. Here’s were we differ on perspective. I will never link to a competitor, but I do routinely link to information rich sites so that my blog readers will get real value for following my blog. I do not feel that I am bleeding off search engine optimization capital by linking. From my perspective a blog is about linking to great informational sites on the topic you are blogging about. If you want to link and it has meaning to the blog post do it. Don’t take too hard of a line on outbound links. You want other blogs and websites to link to you right? It is a reciprocal two way street.
Another reason why you should consider the judicious use of quality information rich out going links is that Blogger has targeted as “spam blogs”, blogs that mainly link back to one website over and over. It may be a better long term “Google Tactic” to spice up your links so Google will not perceive your blog site as a “spam blog” site.
Got any other great SEO blogging tips you want to share? Add them by clicking comments below.
Just added Lucia’s Linky Love so make sure to come back and comment a few times to turn on a dofollow in your posts and links.
I strongly recommend that you turn the No Follow off in your comment section. I’ll watch Google Webmaster Tools, and if the links don’t show up after a couple of weeks — I won’t go back to that blog again. Another suggestion: you should have a Top Commentator widget installed. Do Follow and Top Commentator will ensure that you have a successful blog with lots of readers!