Twitter Etiquette the Do’s and Don’ts

Just like Facebook Twitter has unspoken rules. Here are a few that I wanted to share with you.

1. Make sure to install a picture on your Twitter profile. Some applications that use Twitter API like TweetLater, will allow you to block followers who are using the default image icon.

2. Try to provide value to followers. I focus on content, cool stories, interesting articles, topics, tips, trend updates. If all you tweet about is what you are eating for lunch or what project you are working on, you mark yourself as a Twitter newbie.

3. Use TweetLater and set up a follower auto responder with a link to your website or a nice comment. Set up to auto unfollow them if they unfollow you. This will help to keep your follower list clean. At the beginning follow everyone who follows you – a courtesy issue.

4. Consider vetting new followers as your follower numbers get to about 300. It becomes increasingly difficult to interact with Twitter followers when your list becomes too large. Periodically using Twellow, I will chop following people on my list who have never tweeted, not tweeted in the last 30 days or who are spamming me with marketing messages, or their make money on Twitter programs.

5. Don’t use Twitter just to market your products and services. Man, there is no faster way to get unfollowed, than to constantly be sending out self promotion messages!

6. Some Twitter API applications allow you to send out the same tweet at different times. Be careful with that. I have one Internet marketing guru who I thought knew what he was doing until I checked out his Twitter account and all 500 tweets he did were the exact same tweet. Go figure! Not sure what he was trying to accomplish but I could not click unfollow fast enough.

7. Spread your tweets out. I tweet heavily in the morning as this is the time I interact with followers with @ and D replies, but for routine tweets I try to space them about 1 to 2 hours apart. I use TweetLater for this. I typically will do between 7 to 12 tweets a day but sometimes more if there is a trending topic and interchange between followers.

8. Do get followers to participate in polls and then share the results. I did a poll recently and found that people are doing about two to three tweets a day on the average. The people who tweet more will have more followers – it just happens!

9. Use bit.ly and create an account and shrink your URLs in your own bit.ly account not TweetDeck so you can see click stats on links you mention in tweets. You will find it amazing to see the real viral nature and impact and sharability of your tweets if you are tweeting effectively and the proof is your link stats in bit.ly. Consider using HootSuite with the installed ow.ly URL shortener and get a tweet interface and link tracking system in one interface.

10. Follow others. To build your own Twitter following you simply have to start by following others and then interact with them. I have a great case study on this that I will share with you on Friday.