When You Should Not Hire a Blogger

Although we provide professional blogging services, there are sometimes when you really should not hire a blogger and should blog yourself. Here are several examples where you are a more effective blogger than a paid blogger.

• If your industry is niche specific and highly technical. An example would be an accountant who serves government agencies and wants blogs on government accounting procedures and changes in federal acquisition.
• If the topics that you blogs done for are more like case studies of actual customers you have worked with on projects. An example would be an Internet security consultant who wants blog posts on procedures and strategies that they have used for a specific client to solve a problem.

Sometimes a professional blogger cannot replace you and the information you have learned and mastered over years of working in your industry. No blogger can get inside your brain and write from an expected level of authority on niche specific, business specific, or customer specific needs.

For cases such as these and others where really you need more “meat” for potential readers, we recommend that our blogger write on general news topics two days a week and that you the “industry expert” write one day a week. This allows for a volume of keywords on-topic posts to be created for you, but provides some in-depth insight that your readers and subscribers will value.

There are still some areas in which we personally as professional bloggers cannot provide services for, or will pass on writing for, but with your participation on your own blog, you can provide real value on difficult to write for topics.