This past week Google announced that its search results would be instantaneous. Meaning specifically that indexing the web every week or every month just had to go! They have to spider the web continuously to provide up the second results.
Sounds like Google is feeling the pinch with the popularity of Twitter news sharing and Facebook interaction to me. With instant news being found out on Twitter and shared, who has to go to Google News anymore. Remember when Michael Jackson died? I found out on Twitter before any of the news networks had picked up the story. That really must have made ole Google feel out of the loop.
In the past weeks Google has signed non-exclusive agreements with Twitter and Facebook to use their instantaneous news to update their own index hoping that it can woo back immediate news and information junkies from Twitter Search and Facebook updates. Although this doesn’t sound like a problem, Google must be scared with the increasing popularity of Facebook and migration of regular email users to solely Facebook mail users as this will hurt them in their pocketbook for sponsored advertising.
For Twitter users this new Google thrust is a boon. Your tweets may very well be the hot property and viral message that now gets incredibly huge exposure and bonus staying power by being included into the Google index.
Based on this information if you are not on Twitter, you’d really better be considering getting started. This mash-up of Twitter, Facebook, and Google is bound to be a huge boon for website and businesses who dare to really take advantage of it.
If you need help with implementing Twitter check out our Twitter services to help you get started.