The Power of Social Bookmarking Sites

Okay, I am not a big embracer of social bookmarking sites like Digg and Reddit, but I may need to rethink my position on these services. This past week I got an incredible amount of traffic on my blog and many, many comments on one fairly innocuous blog post. I was mystified over the traffic and wondered what had caused the spike.

Finally, in one of the comments left by a reader the mystery was solved. My blog post was bookmarked and made it to the home page of Reddit, a social bookmarking site. I had an AHA moment.

Social bookmarking is a way for others to share and comment on pages they find on the web. Instead of posting a note on Twitter of Facebook with a new site that you love and a link, if you rate the site on Reddit, Digg or one of the other popular social bookmarking sites you share the news with a huge network.

Based on my findings I am seriously considering writing my next whitepaper on social bookmarking and how to use it to drive traffic. Typically a whitepaper takes me about 30 days or longer to research and write so it may be a month or two before I report my findings but it sure seems like time to put the full social media arsenal together for our clients and readers.

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