Nancy McCord will be back blogging on Monday. This article is one of her reprints.
Do visitors hit your home page and stay less than 10 seconds? Do your visitors rarely return for a second visit? Is your your home page bounce rate over 90%? If so, you may really need some help to improve stickiness and your visitor’s web experience. Your website may be one of the Web’s “one night stands” — never good enough for the “second date” or return visit.
Put your website to work for you by concentrating on providing great informational content. If your website is just about you and your services, and does not provide any interesting, conversation building content, you are missing the boat when it comes to what moves customers to contact you. You will never get the “second date” or sales call from a client or prospect when your focus is not on them, meeting their needs, and working to exceed their expectations.
It used to be that a website was like a brochure, but now we have gotten jaded by the “Web experience”. We want, crave, and demand interaction. Every website needs to engage visitors into conversation. Set the stage to become the authority for your clients and prospects and be their ”go-to person” with excellent content and transparency of what you do and how you do it using your website as your platform.
Don’t fall into the rut of being a one visit website. Break out and become the voice of your industry and watch your business grow!