My Business Doesn’t Need to Have a Facebook Fan Page, Does It?

Oh, how wrong can you be. I talked recently to a marketing executive of a national firm and when the topic of Facebook Fan pages came up, his response was “only my wife uses Facebook my business doesn’t need one.”

Just this past week many news resources and even PC World Magazine reported that a users time on Facebook eclipsed the time spent on Google for the first time ever. Read the full article online. That makes Facebook simply too hard to ignore even if you personally think otherwise. The article states that a user spent 9.6% of their Web time on Google and 9.9% on Facebook in the month of August 2010. Additionally this is nearly double the amount of time spent on Facebook in August 2009. Facebook activity is a phenomena that cannot be ignored!

It is important to meet and greet customers and prospects where they are active., and they are active on Facebook and looking to connect there. For a business to not have a Facebook Fan Page, especially for nationally positioned and national selling firms, it is in my humble opinion a mistake. In many cases it is very important to be an early embracer of a new trend or technology to establish yourself as a market leader and innovator but at this juncture, Facebook is no longer new. Not getting in the game now may really come back to bite you as a missed selling opportunity.

As more people flock to Facebook I expect the numbers to continue to increase. Facebook would have to do something really terrible to stop the trend, and I really don’t expect that to happen do you?