Boy, this past week has been a busy one for Google; with a new search algorithm released and some nice new improvements for Google AdWords rolled out too. One that I find particularly helpful is the option to select to show ads that generate conversions more frequently.
Previously, the only option you had to show ad text for your ad groups was to rotate the ads (good for A/B testing) and optimize the ads. Optimize is where Google serves the ad with the highest click through more frequently and eventually only shows this one high CTR ad. Unfortunately the ad that sometimes converts the best is not always the ad that has the highest click through rate. Now Google allows you to select to show the ads that convert the best preferentially.
So, how do you set this up? Go to your campaign settings tab in your Google AdWords account. Go nearly to the bottom of the settings page and click open “Ad delivery: Ad rotation, frequency capping”. Then select from the radio buttons there: “