That’s right how you get organic search placement has changed, not a little bit but a huge amount. I consider the change in how to get organic placement so significant that traditional search engine optimization is a thing of the past.
Remember when if we wanted to book a vacation, or for that matter buy an airline ticket, we had to go to a travel agent? Now, we go online to Orbitz, Expedia, or directly to the airline site and serve ourselves. Travel agents, to stay afloat, have had to specialize their services; becoming trip advisors or travel counselors. The world of SEO (search engine optimization) is changing in many of the same ways, which will be impacting the viability of their ability to remain vital in the world of today.
I am not saying that we will be self serving SEO, but rather that what the search engines consider important has changed so dramatically in this last year alone, that code optimization, black hat or even gray hat link building strategies, and massive link building programs that try to approach site webmasters for reciprocal linking are no longer workable strategies to achieve organic improvement. SEO firms will need to change dramatically to find the niche markets that do work in this “brave new world”.
As an SEO code optimization firm, we have dramatically changed our services to respond to this huge market change. We no longer offer search engine optimization services as we have previously. We’ve even removed those pages from our website. Does that mean that we can’t help clients who need to improve their organic search positions – no, it just means we must go about it different ways.
For our firm this has meant the introduction and reallocation of assets into different and new service areas. When you visit our website you will see services for Google Places, Twitter services, Facebook Business page management, four levels of blog writing, and article writing. We have focused on services that will create a great reader experience and will build authoritative information rich website and blogsite content. After all my firm is just like our blog is named, we are The Web Authority.