I am often asked to perform code optimization services on websites in an effort to improve organic search placement. One of our determining factors of if we will consider a project as a good match for us, is how recently the site had been created. If your website is three, four, or five years old, it is by far better to invest in a website redesign with a firm that focuses on organic placement than it is to try to put an SEO band-aid on an old website.
Content creation and optimization services are not inexpensive. It is not unusual for a 15 page website to cost over $2,500 to optimize plus including new website pages and content as part of the process. However if the website looks dated, is not using new technology, or is not built with reader and search engine friendly code, we will typically not take on the project as it is not providing good service to the client in the long run.
The look and feel of websites have changed over time and it is important that your website have a contemporary feel. Content is one of the most important factors in getting organic placement. If your website has very little content and has a website design that does not allow site growth (both in the navigation and amount of content on the page), the money that would have been earmarked for code optimization should be saved for redesign and new content creation.
Be smart about how you spend your money especially when it comes to your website.