Who uses Twitter is changing rapidly. It’s no longer marketing people between the ages of 35 and 55, rather now a group of potential consumers for your products and services with money to spend.
Here are a few nuggets to consider from all Internet users:
15% of Twitter users have household incomes of over $75,000.
18% of Twitter users are between the ages of 18 to 29 years old
14% of Twitter users are between 30 to 49 years old.
15% of Twitter users have a college degree or higher.
13% of all online adults report that they have used Twitter
You can read all the demographics and review trends in this very interesting report.
The bottom-line is that Twitter is a great way to reach a very important buying market. It’s a place where your business needs to be and can connect with potential customers. If you’re not sure how to get started with Twitter please make sure to check out our Twitter Management services.