How much hands on fan interaction do you really need on your Twitter or Facebook business page? In my opinion, it depends on how large your fan base is. Here are some general guidelines to consider.
under 100 followers – take time the first 30 days or more to follow people, sort them into lists, try to engage other writers and your followers. If you do not engage with people, your fan numbers will not grow. You may add one or two fans a month, but will in most cases your numbers will simple stay at a low level.
over 100 followers and up – your fan base with grow the more time you invest in interaction. I like five to ten tweets a day and then engagement with followers three times a week. For my own personal account I interact with followers on a daily basis, but if you don’t have the budget three days a week will still work out fine.
under 100 followers – you will really need to buy ads to try to build your fan base. Try Facebook pay per click using sponsored stories. Be aware that you will add fans quickly, but may lose up to one third of your new fans when you stop advertising. I am not sure as to why, but this is what I have seen happen. If you do nothing, you may add only one fan a month. After you get 100 followers fans will grow at a steady rate, but only if your content is good. You don’t even need to spend a lot of time interacting with fans once you hit this level, it seems to be more a factor of the quality of your content.
over 100 followers and up – the frequency of posts as you get to this level appears to be important. One or two status updates a day appear to simply get lost in the noise that is now part of the Facebook timeline. I recommend five updates a day. I have not seen a huge increase of fans based on interacting with them, growth seems to be more a factor of memorable content versus engagement.
I invite you to check out our Twitter and Facebook page management services to see if we might be a good match for your business’ social media needs. You’ll find that we provide a number of service engagement levels at affordable prices.