For every client and business it will be different. For some it is Google+, others Facebook, others yet Twitter, and for some it is definitely LinkedIn. Much of where you should invest your time for social media is about your target audience.
If you are:
- Consumer oriented – Facebook and Twitter are best
- Selling mainly to executives and decision makers – LinkedIn is best
- Selling nationally business to business or business to consumer – I like Twitter
Where you post and invest your time is based on your target market. Where ever you decide to participate, make sure you are still blogging. Activity on social media networks is not a replacement for blogging, but should be considered a supplement to blogging.
Why blogging?
- Blog posts are considered as if they are new pages on content.
- Blog posts build web authority for your website.
- Blog posts create interesting and new content for readers and search engine robots.
Remember…
Blogging is best done when it is on-domain versus at Blogspot.com or WordPress.com. You can feed your blog posts to Twitter and your Facebook wall and use a widget to show your blog posts to readers on LinkedIn. Blogging is about building your domain’s content. Social Media is off-domain and is about connecting with the wider web and sharing links to point to your website, social sites, and drive traffic to your website.