This is an interesting video and deals with the issue of duplicate and scraped content. Google says clearly that content you grab from other sites that you do not add additional information to and scraped content do not add value for your users. In plain speak this means “we won’t rank you for those pages and may penalize your domain if you do this!”. Watch the video and then make sure to read my added value 🙂 comments below.
Here are my nuggets to consider:
- Duplicating other people’s content damages your organic placement. There is no value to doing this!
- If you are doing an affiliate program, make sure you have unique content and added value. Don’t just be another cookie that has been cut with the same cutter.
- e-Commerce site that have simply picked up manufacturer product information for their store that matches lots of other sites on the web without providing additional valuable content will be penalized in organic rankings.
- Doorway sites that work to drive traffic to one website using a strong use of keywords or black hat optimization will effectively drop the rank of the receiving site. Don’t use blogs, mini sites, or lenses to drive traffic to your parent website.