Google has made some big changes in the last several weeks in GMail. One of the biggest changes is that they are now more aggressively showing advertising in your inbox that looks like actual messages. One of the other big changes that impacts those of us that do e-newsletters is that this type of correspondence will now appear in the default “promotions” tab.
In this video from the Social Media Examiner, you can see how you can help consumers to understand how to tag your emailings so that they will go to the main inbox versus the promotion tab. It is an interesting short video and well worth the look to see if you need to do any instruction in your next newsletter on how to tag your mailings.
So far the industry is reporting about a 10% drop in openings from GMail users now that Google has instituted this design change/filter in GMail accounts.
To watch this online, please visit this page http://www.youtube.com/watch?v=5Elz_1KQnmA