Here’s our video tip of the week using Matt Cutts from Google’s Web Spam team.
What Matt says in the video is if a one page website or squeeze page works for your customers Google does not consider one page websites or for that matter squeeze pages a problem.
However there are a few personal comments that I would like to add to this.
- Google does preferentially show in the search results websites that are more authoritative on a topic and typically websites of this nature will be those with way more than one page.
- Google has now factored PageSpeed into their algorithm. If you have to scroll and scroll and scroll on a single page website to see content you may be negatively impacting your PageSpeed and may benefit from switching to a multi page format. This is a fairly new algorithm update and so you may have not had this be an impact before but may now or in the very near future.
- Consider user experience. A one page website does not allow for a privacy policy page, contact page, or for that matter more information about who you the business are. I would forgo a single page site to move to a more robust presence that allows for greater transparency and identification of your business.