In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your web page content.
If you are looking to improve website visibility and popularity of your website, you may be struggling to figure out what keywords you should use for a landing page, topic for an e-newsletter or for that matter even the topic for a blog post.
Here are a few tips on how you can discover keywords and opportunities to incorporate into your content creation program by thinking outside the norm.
1. Use Google.com’s predictive text insertion to identify top search terms to see if you are covered. Click in to some of the searches you like and look carefully at the returned results. Do you see businesses like yours there or do you just see PDFs from colleges or government entities. Make sure the words you use for your final cut match with your business based on the returned results.
2. Use YouTube.com’s predictive text insertion in the search field to identify possible keyword variations you may not have considered. If you are video minded and see a possible keyword opportunity, consider making a video to fill that niche and place on that topic.
3. Use the Google AdWords Keyword Planner tool to do a reality check and see what type of competition you may face and look for alternative keyword variations.
4. Make sure to review your Google Analytics beyond the first page of results where you see the “not provided” as further down the page and back you will be able to see some of the actual keyword terms used to find you.
5. Make sure to review your Google Webmaster account to see what terms Google is showing as your query results. Although you may not see all the terms used to find you, you will be able to glean very specific insight as to city name, combinations, and top activity.
If you feel you need professional help, we provide consulting services to help identify areas of opportunity.