This post is the last in the series of three this week. Here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP: a Glimpse at Google 2014“. This is a must read for all website owners.
6. Utilization of personalized search and information from your Google+ activity. We’ve been seeing this for almost a year now, but take a look at the image at the top of the page to see how far Google has come on personalized search results and the final layout. With maps and links as well as references to the number of followers from your Google+ page, Google is integrating Google+ Local and your Google+ personal information; delivering content that is truly customized to your past search history and is predictive based on what you have searched for previously based on a deeper understanding of your search query. The key here is relevancy.
This focus on relevancy is the keyword for 2014 in regards to all changes Google is testing and making. By making their search results and ad results more relevant, you will continue to preferentially search on your smartphone and other devices using Google properties.
One of the key takeaways on this is now to review your own website content. Are you addressing relevancy and helping customers to understand you and what you do? Is your entire internet focus on creating authority and relevancy for the customer plus feeding Google the information to classify you and your content appropriately? Are you monitoring your website bounce rate to help Google rate your customer engagement by striving for a low bounce rate as Google will evaluate this to determine your relevancy to search queries?
If you need a consultant to assist you with a strategic plan to review and then update your online presence, I invite you to visit our website to find out how we can help you position yourself for 2014.