In this every changing world of the Web, it seems as if blogging has fallen out of favor with clients. But why would that be, and are customers wrong for stopping blogging.
It is important to cater to your audience in your web marketing approaches and each customer has different needs, but blogging feeds search engines. This makes blogging more than a social outreach like Facebook or Twitter, it should be an integral part of every business’ marketing push.
Here’s what blogging does for building website exposure:
1. Blogging with a WordPress blog installed on your website’s domain adds page content that Google and Bing count as if each blog post was a new page in your own website.
2. With 250 to 350 word posts you can build keyword density on one topic. Craft a title as a question and you could appear in the top ten search results for Google based on that query.
3. Blog posts will be indexed by Google and will appear separately in the search results allowing for additional ways for readers and potential prospects to self-discover your content, website, and services.
4. For people on your website already, blogging allows you to build authoritative content that keeps a reader on your site longer. If the content is helpful, well written and unique the reader may spend more time reading more than one blog post, and may even share your content back on their own blog or in social media.
I think business owners get confused thinking that blogging is social media, but it is much more than that. It is a link building tool, builds keyword density for your domain, and enhances the user experience. It is a much more productive medium than Facebook, Twitter or Google+.
Want to find out more about blogging? I invite you to check out our pricing and read sample blog posts before you sign up for our affordable blog writing services.