I just got of the phone on Friday with Dan, an Account URL Migration Specialist, for Google AdWords and wrote this post for Monday delivery.
Dan told me that Google will be in the “very near future” marking as disapproved, ads for any websites that have the DudaMobile script on their site. He said that there is talk that Google may allow sites that use DudaMobile to continue to show ads using Google AdWords but just as easily Google may decide not to do so.
Here’s the issue from Google’s viewpoint. If someone clicks your ad and goes to your website and the URL that is delivered to them is not your domain but rather a redirect to a DudaMobile site or for that matter even a DudaMobile site with a m.domain setting Google will be considering this redirection an advertising policy violation. Even if in your AdWords control panel the destination and display URL are both your domain.
You will now need to have your mobile site files actually housed at your domain or in a subdomain on your hosting server. The files have to reside where your main website is located.
Ouch! That is going to hurt many, many advertisers! What Dan goes on to say is that the ads will be disabled as part of a URL violation and will not be able to be turned back on except by either removing the DudaMobile redirect script from your entire website – rendering your website not mobile-friendly – which has its own serious organic impact, or quick get a mobile responsive website in place to stay an AdWords advertiser.
I hope that Google will reconsider as DudaMobile is used by many small businesses to buy time to not have to invest in a new responsive website especially where mobile maybe only 20% of their overall site traffic.