On Twitter now when someone likes something that you post, they don’t star it to feature it, rather they click the heart to like it.
In our Facebook dominated world of social media, it appears that hearts are winning out over stars, but do they mean the same thing?
“Thing is, stars and hearts are not synonymous. To star something is to measure its quality. To heart something is to emote it.” – From TheVerge.com
Since the change to hearts, I have personally started to see more user engagement on Twitter for several of our key client accounts. Clearly users are relating to the hearts and are “liking” updates more frequently than when the only option was to star a tweet.
In November Twitter announced that it was retiring the stars and moving to hearts and calling each heart click a like. Clearly just a shift in icon makes a huge difference in interaction and that is good news for our clients and good news for Twitter.
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