Coming to the Web in July is a change to the Google Chrome browser that will now mark any website that is not using https as insecure. Should you be worried if you are not selling online?
Personally, if you are not selling product online, I would not worry about the site insecure warning. This warning will appear on your site if you have a contact form, but I personally do not feel that your submissions will drop.
In most cases now, my clients and prospects contact me by phone or by chat. I have very few customers who contact me via my email form. Most like the immediacy of a call.
If you are flush with cash, moving to https could be good for you to prevent any insecure site warnings to be ultra safe. Cost for an SSL certificate is about $149 to $199 yearly. You will typically need to have a dedicated IP address which will run $7 to $15 a month and your web host will most likely charge installation fee for the SSL certificate. So, there are moderate costs associated with the move to https.
If you sell online https is mandatory. No consumer will buy and provide their credit card information via http.
So, the bottom-line is that really you have an option if you are not selling online as https and the additional costs are not a requirement to continue to have website traffic. Your site will still appear in the Google search results and other browsers will not trigger a warning.
For more important and interesting tips on how to manage your business online subscribe to our monthly e-newsletter.