There have been a number of interesting developments in the world of Google this week – from updates to lawsuits. Read my comments below to stay up-to-date.
Mobile is No Longer Just Part of the Purchase Path
Now, mobile activity actually is a place where users will buy, no longer just a step to a purchase on desktop. With the advent of increase security and better website solutions that allow for purchases right from a phone, mobile is no longer considered top of funnel only. Read more…
LinkedIn is Testing Ads in the Data Feed
Everyone has to get into the act now with ads. LinkedIn just announced that it is beta testing digital ads in Stories. “We are currently testing Stories Ads with a beta group of advertisers, with plans to launch more broadly in 2021” Read more…
Google is Potentially Tied to Collusion with Facebook
Announced just this morning in the Wall Street Journal, Google has now been tied to a possible collusion with Facebook in the delivery of digital advertising. This is a still evolving story, but one that will surely impact current pending litigation against Google and Facebook in the months to come.
Google Provides Site Guidance from December Rollout
This interesting article works to address the December rollout of an algorithm update for website owners. The tips offer advice on how to update your website to improve your ranking with the current update and pending future updates to the Google Search algorithm. Read more…
Google Maps is Now Showing Web Listings
Google continues to tweak search format and now has started to tinker with the Google Maps format. In some of the screenshots you can now see website listings as organic results. These results are location specific for relevancy. Location related keywords in your website are now more important than ever. Read more…