Finally, Google has decided to offer a little bit of help on the Quality Score in Google AdWords. Search Engine Land has a nice article that you can read and even a screen shot. Just click our post title to read more on that and see the image.
Now when you want more information on the Quality Score click your mouse on the magnifying glass next to the keyword in the Ad Group View. You will see a screen that shows a synopsis, then click the link on the screen on the Quality Score for even more information about your keyword relevance and about your landing page. I consider this increased transparency welcome and needed for effective management of Google AdWords.
Why should you care what your Quality Score is on Google AdWords? The higher your Quality Score, the lower your cost per click will be as Google will consider your ad, keywords, and landing page more relevant to readers. You may even find with a higher Quality Score that your ads will be shown more frequently as typically your click through rate will be higher. Your Quality Score is simply a health score of your program. Google rewards healthy programs with more activity, lower click costs, and potential placement in the top spots above organic listings.
Your Quality Score is all about a tight match between your keyword trigger list, your ad text, and the keywords and density on your landing page. Now with Google’s new transparency you can finally clearly target where your problem is so you can take action and improve your performance on Google AdWords.