Yahoo! Well really Googlehoo!, The Wicked Witch is dead. Google has just announced that it has killed the Supplemental Index.
Google’s Supplemental Index has previously been affectionately known as “Google Hell” and if your site arrived there, there was simply no getting out. There were many tips on the Web that had been widely circulated on how to get out, but the reality was that short of changing the content on every page and even changing your page name and starting all over, you were stuck.
Now, Google has announced in their Search Blog that they have killed the Supplemental Index. In about July this past year Google had dropped the additional descriptor “Supplemental Index” next to search queries which had been the bain of all professional webmasters. After that change, we could only guess by poor website performance if a site had landed in “Google Hell”.
Google has now stated:
“…From a user perspective, this means that you’ll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.”
Google has stated that this change has been due to new technology and their unabashed “amazing technical feats” allowing a full search of the entire index for every search query.
So… ding, dong, the Wicked Witch is finally dead! Good Riddance!