From McCord Web Services – Google Partner and Web Visibility Experts
Nancy McCord of McCord Web Design is accredited as an official Microsoft adExcellence Member. A Microsoft adExcellence Member has completed comprehensive online training on managing Microsoft adCenter search engine marketing campaigns and has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation exam.
Visit our website to find out more about our Microsoft adCenter services for research, set up, and account management.
Click our blog post title to read our December e-newsletter. In this issue we discuss:
1. Bright Idea Tip: Understanding RSS News Content Feeds
How to utilize RSS news content feeds in Outlook 2007 and Internet Explorer 7. We make it easy for you to learn how to use this great new technology and save time.’
2. A New Custom Website Launched
We’ve just launched a new custom website for Stern Environmental Group. You’ll be interested in viewing the before and after photos. What a difference a custom site can make!
3. Introducing New Custom Designed Blog Templates
We now offer custom blog templates. Get your web brand to work for you by branding your blog with the same look and feel as your website. We provide links and a before and after image.
You know blogging has changed in the last several years. It has grown from personal diaries and rants, to business and valid news, and now spin vehicles. Pure truthful blogging is being tainted by the thirst for the “grab for attention” and marketeering’s unabated focus to make money from blogging. The world of blogging is no longer pure and motive free.
Just like all things on the Internet, you have to take things now with a grain of salt. It used to be that blogging was a pure unadulterated point of view, an honest fresh approach. Now there is a thrust behind much of the blogging that is being done to spin a message, do media relations damage control, or to make money. Much of this is being done behind the scenes and the people who are being sucked into “this machine” are the ones who still think that blogging is honest.
Wow, a cynical tone, yeah you bet. Blogging has moved from truthful conversation and dissemination of information into a whole new world, unfortunately the real world. Well in other words, blogging has grown up. Is this a good thing. Hmm, may be and maybe not. One thing for sure is to read a blog carefully before you buy into it’s point of view and two don’t be naive to think that there isn’t a very smart marketing engine behind the blog spinning a message or pushing an agenda. There is now in this new world on the Web where blogs are concerned.
I working on my certification for the Microsoft adCenter program that is called adExcellence. This is a program similar to Yahoo’s Search Marketing Ambassador or Google’s AdWords Qualified Advertising Professional.
I should be ready to take the test in the first week of December and let you know how hard the test is. So far the training materials are very simple and I would expect the test to be like the Yahoo Ambassador test fairly easy.