Author: Nancy McCord

Nancy McCord is the President and resident blogger for McCord Web Services LLC. She has been providing global web services since 2001. She is a web designer, search engine marketing professional, and search engine and blog expert. She lives in Maryland just south of the Washington DC metro area.
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Google Algorithm Change This Past Week

I follow SitePro News. This is super e-newsletter. You can get the feed by clicking our post title. In the recent newsletter a very savvy author was speaking about the algorithm change on Google that just started this Thursday.

In the article, he mentions that Google has created a trust factor that is placing site’s with older domains preferentially above new domains. He also mentions changes in the weighting of PageRank shown on the green bar on the Google Toolbar or within the Google Sitemap control panel and also inbound links.

Clearly in the next several days we will continue to see a shakedown and mix up in the index. Are all of these changes good things? Well to scrap the PageRank indicator in the Google Toolbar is a good thing. PageRank has been an area that can be gamed by search engine optimizers and so to get rid of that I personally feel is a good thing. It appears that TrustRank may be the next big factor and this may be a better indicator of real value of a site and therefor a strong indicator of good organic search placement.

Although this newsletter is not online yet on the SitePro News site, when it is in the next several days, it is a must read. The title is “Google Algorithm Update Analysis” and is written by Dave Davies. You may not agree with everything that he has to say, but if you have been following the various Google patent disclosures over the last several months to one year, what he says makes sense based on the technology that Google has been actively patented.

From my viewpoint all of this information just reaffirms that excellent and unique content on your website is important. If you take time to create and build a great site, it should not stop when you launch, new content, a blog, an e-newsletter that are done on a regular basis build new content and authority over time.

There is no quick fix for great organic site placement on search engines, but once it is achieved, you have hit a tipping point and your business and market presence increases dramatically because of it. So specifically working to improve organic placement is crucial for all growing businesses.

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New Community Blogging

A new trend that I am seeing is community blogging. You may say, that’s old hat, but not with this special twist.

I am seeing blog vendors selling a community concept to mortgage bankers and real estate agents and firms. These power blogs are really like 50 to 150 blogs all rolled into one and with the site owners, advertising message as the real focus to drive business to their own website and create authority in their community. Based on that, it is a novel approach.

What the site owner does is to blog to set up the site with great content. Typically professional ghost bloggers are involved. Categories are set up in numerous business areas. Posts are focused on the community and events in an effort to draw in more participants. Business owners are solicited by the blog owner to blog about their business and services. There are no charges for these business owners to post. The blog owner is hoping that they will be prolific. Not only will the business owners business benefit, but the blog owner is benefiting by more traffic coming in from search engines and being exposed to their own marketing message.

The real thrust is to develop authority on the web for the community, typically a county by name, and to then soft sell the blog owners services and garner top search engine placement.

This is an incredibly savvy approach and one we are bound to see more of. Click our post title to visit the Maccomb County Voice which is just one of the blogs out there in this particular genre. As you review this blog, you will see that when worked properly the site become self propelled and becomes a legitimate voice and sounding board for the entire community from schools, attorneys, beauty salons, real estate agents, to restaurants, and special event announcements. This is a sweet deal for the real estate firm or attorney who is sponsoring the blog and so getting credit for creating an online community to benefit all.

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A New Blog to Check Out

Click our post title to visit on of the blogs that we are ghost blogging for. This blog is for Parker Web Marketing.

Written in a question and answer approach this blog takes on some of the important topics that website owners in the know should be aware of. Working closely with the Parker Web Marketing team, we get your questions answered and even highlight important issues for making sure that your website is the best that it can be.

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We’re Writing For Some Great New Blogs

We are ghost blogging for some great new clients and wanted to highlight them for you to check out.

Trucker to Trucker – a blog for semi-truck drivers and freight line operators. You’ll find this blog helpful and interesting from popular local truck stop restaurant reviews all the way to fuel economy savings and new equipment available for purchase.

Wirester – a blog for a premium wireless phone and accessory store. We’ve just started blogging for this site, but stay tuned for great reviews on new phones, cool phone accessories, and super saver promotions on cell phones, charges, phone covers, and much more.

Parker Web Marketing – a question and answer blog on topics important to website owners. Got a question tell us and we’ll tell you the solution or offer suggestions.