Author: Nancy McCord

We’ve seen it happen in several client accounts so you may want to try this for yourself.

One you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance.

Two a great way to jump start a good performing campaign to the next level is to update your ad text. Introduce a set of new ads. For some reason a fresh look, or fresh approach can also push your ad click through results. Buyers sometime experience ad fatigue and so a fresh approach periodically can reap really big click and click through results for an already great performing account.

Third try break out ad groups. When we have a top account another way to push it to even better performance is to break out the top performing keywords into their own ad group with their own landing page. This very narrow focus and match on ad text, keywords, and landing page is a winning combination!

I’ve seen mentioned on the Web in several places that Google AdWords is an auction bid and then again that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google AdWords does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.