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You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a...
Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit...
You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders...
Most business owners in technical industries—machining, logistics, cybersecurity, industrial manufacturing—assume that good content means dry,...
Handpicked posts by our editorial team.
You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the...
Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your...
The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might...
You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and...
The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…
You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…
Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess. If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…
You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…
Most business owners in technical industries—machining, logistics, cybersecurity, industrial manufacturing—assume that good content means dry, detailed, and academic. They believe their audience wants specs, not stories. Data, not drama. That assumption is costing them leads. Here’s the reality: the engineers, operations managers, and procurement specialists reading your content are human…
