My Tips for Securing WordPress

My firm blogs for many clients and in the process we’re on blog sites more frequently than the blog owner. In some cases my team was the first to notify the client of a hack. Typically when a site is hacked, we cannot login to write or see the WordPress site when we go to gather links for a blog post.

To keep your WordPress blog or WordPress website from being hacked these are my tips for security.

1. Make sure you are using a secure password. Many times the client’s webmaster will send us our logins and the password is something like 123456. For security, I like passwords like this A&Ji3nGba*3!. Impossible to remember but really hard for a hacker to guess.

2. Secure your site from brute force login attempts. I like the WordPress plugin Login Lockdown. This plugin allows you to lock out intruders who are repeatedly trying to get in by blocking their IP address.

3. Monitor your core WordPress files. I really like this plugin. It monitors your core WordPress files and emails you when there have been changes and advises you what files have been changed. I cannot begin to tell you how easy this  makes fixing a hack attack by having an idea where to start.

4. Use an exploit monitor. I use the WordPress plugin called Exploit Scanner. We’ve found several deep hacks with roots in a parent website feeding into an on-domain blog this way. By scanning the WordPress files for explode and hidden elements we have been able to quickly identify a hack and work fast to remove it.

There is nothing worse for a website owner than to do a search for themselves on Google.com and find a note next to their site for users not to visit it due to malware or Google to turn off the links to their site.

These simple preventatives are what we suggest for every blog owner they are easy to install and require just  minimum of vigilance.

Part II The New SEO is De-Optimized SEO

This post is continued from Tuesday.

Once you’ve de-optimized your website in an effort to improve organic placement, where do you go from there?

My personal recommendations for site placement:

  • Get blogging at least twice a week using an on-domain blog
  • Get going with Google+ and post regularly at least once a day
  • Create a Google+ Community in your area of expertise and work to foster interaction
  • Start tweeting and work to engage specific followers strategically
  • Enhance the message back on your website make sure what and how you do it is clear
  • Create  a mobile friendly website or one that is mobile responsive
  • Regularly add new content to your website including downloads, special papers, and tip sheets

The new optimization is user-centric and moves to a stronger emphasis on what readers will want to know about you and your services in a sharable way. Great content is sharable content! That’s the new world of optimization for 2013.

If you need help with a new strategy consider our SEO evaluation program.

De-Optimization is the New SEO

To place organically on Google, you’ve now got to undo some of the things you may have done to get placement before. In other words, the new SEO is de-optimized SEO!

It’s time to undo these things if you have done them on your website:

  • strategic use of anchor text in internal links
  • titles in links
  • phrases using keywords in image alt descriptions
  • keywords used in H1 and H2 tags
  • bolded keywords in the content

It’s time to undo these things if you’ve done them on off-site properties:

  • sending out articles to newsletter/article sites
  • using anchor text in links that point back to your website
  • paying for a link on other websites
  • listing your business or website on link farm pages
  • writing press releases just for the sake of creating inbound links

The next post on Thursday will tell you what you should be doing now for your website in an effort to improve organic placement. Not sure what to do? Check out our SEO optimization consulting services and initial evaluation program.

The Value of a SEM Manager

Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts of a seasoned AdWords account manager who makes budget and strategy decisions.

Although automation tools can help to manage large accounts by its very nature there is no reality review done by automation tools that can respond to market changes, auction changes, and a varied marketplace. Although my firm does routinely use automation tools for AdWords account management, we routinely also check the results these tools provide to make sure that the settings are still working for an account. In fact, we will even sort data back 60 to 90 days to make sure that the automation has not run crazy damaging account performance.

Interestingly enough, we are doing a review right now using the Search Funnel reports for clients and are finding out that some keywords paused by automation actually were conversion assist or conversion impression assist keywords and should be re-enabled.

I have found automation is only as good as the account manager you have that sets the automation in place and then verifies and checks that the automation is working for your account.

I’d be glad to chat with you next week about your own AdWords account management needs if you feel that our services would be a match for you.