Any business that is operating on the web has to find ways to expand their customer base. One way to do that can be to appeal to those living in other countries. This is something that can certainly be considered but there may be something that is currently holding you back.This is where it helps to spend some time and money on a translation management system. There are some businesses that may be able to try crowd sourcing for a one time translation project for a specific product or as a way to enter only one market at a time. You could also consider choosing a vendor; evaluating them by checking references, looking at their client list and experience and making sure that translation management is at the heart of their business.
You may even want to try some free translation tools first before you pay to have your whole website translated and localized. I like to use Google Translate. You can click the icons in my left sidebar to automatically translate this blog post. Although automated tools don’t always give the best translation, using them allows you to test at a very low cost to see if website translation is a workable approach for your needs.
People don’t just use their tablets – they love ‘em. The portable, powerful little devices entertain, inform and connect, so it’s no surprise that businesses by the thousands are optimizing their websites to accommodate tablet trends.It’s not just a matter of shrinking the page to the tablet’s vertical/horizontal ratios. Tablet layout is an art unto itself.
Web-to-Tablet Basics Test. Use a common browser, like Firefox or Safari, on a tablet to see how your current site appears. Does text run off the sides, or images look compressed? The answers will help your designer create a tablet-ready site.
Simplify. A crowded homepage isn’t ideal even on a PC, but it can spell disaster on a tablet. Strip out the non-essentials – the stock photos, the testimonials, the ads – and focus on the most important information and links to get users on their way.
Enlarge. Make live areas like call-to-action buttons large enough to see quickly and finger-sized so that only one touch is necessary.
Un-Flash. The mega-popular iPad is notably resistant to Flash applications, so keep them off your tablet-ready site. Android tablets are advertised as supporting Flash, but early response has had it labeled a disappointment. Interactive elements in HTML5 or JavaScript can recreate the Flash experience without the risk.
McCord Web Services is a Bing Ads Accredited Professional Company and Google AdWords Certified Partner.
As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our “always on” world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing how we market forever.
Google has done quite a few really smart things to embrace this new frontier. First, they have introduced AdWords Enhanced Campaigns which is the first step in leveraging mobile activity and advertising on smartphones to reach people where and when they are making buying decisions.
Second, Google created a partnership with DudaMobile to help advertisers get a free mobile website that can be used in the AdWords interface as the destination URL even with the DudaMobile.com domain URL.
Third, Google has done a marvelous job of training and reaching out to account managers like me to assist them with how to help move clients into the mobile arena. The seminars are excellent and topical. Although they are really in a closed by invitation arena and not widely published, much of the information has also been disseminated via Hangouts at Google+.
I personally have attended one and sometimes two, one hour seminars for at least the last eight weeks and have had a Google account manager available to assist me with mobile implementation, followup, implementation of mobile conversion tracking and assists with DudaMobile for my own clients.
The power of mobile is to not just getting click activity on mobile phones, but to understand that the real value of mobile is much bigger than that. Mobile activity drives website traffic, e-commerce activity, and increasingly foot traffic into stores. My personal feeling is that the true power of mobile to drive sales should not be discounted and should be fully evaluated for each business.
Not all businesses will need the marketing strategies that some local selling businesses may need when it comes to mobile, but even national businesses may find that mobile activity is a growing percentage of their overall online activity.
Mobile brings a whole new perspective to the marketing table. Make sure that you are testing, trying out, and really thinking about your own mobile strategy in the weeks and months to come.
McCord Web Services is an AdWords Certified Partner.
I’ve been busy doing and early migration for our AdWords clients into Enhanced Campaigns. Through extensive testing on AdWords rollout last month, I found that there was no downside to migration and that there were actually some nice benefits.Here’s Why You Should Upgrade to Enhanced Campaigns Early
1. If you are getting phone calls and have a under one dollar cost per click, moving to Enhanced Campaigns will lower your expenses. Phone calls to desktops and tablets will be free and from mobile phones will only cost you a click instead of the previously default minimum $1 bid. For one of my clients whose typical cost per click was $.21 to go from $1 a call to $.21 per call based on their typical call volume was a huge dollar savings.
2. Records phone calls as conversions based on your needs. We know for a fact that AdWords drives phone call activity and this for many clients is growing in importance. With Enhanced Campaigns, the client and I can decide the number of seconds for a call to be recorded as a lead conversion. And on top of that I can now even specify when the phone number will show. I will typically set the time to be 60 seconds and set the phone number to show during their office hours only. I can schedule the time of day as well as the day of the week.
3. AdWords Enhanced Campaigns offer very granular location targeting and the ability to bid up or down by location. By drawing radius settings around the addresses (even multiple addresses) that are listed as location extensions, you can bid up for better ad placement. For example, I manage a number of AdWords programs for dentists. I will routinely map out a radius of 2 miles, 5 miles, and 10 miles and then bid up 10 to 20% up by location proximity working to get more location specific traffic for my dental office clients.
4. I can now see activity and clicks by actual site link. This information is very helpful in regards to understanding what is important for a client. I can also now add up to 20 site links instead of 10, and change them at will. Now longer are site links tied together as a group, they are individual for the account and you click to add them by either ad group or campaign. The ability to specify site links at the ad group level for some accounts is a welcome enhancement.
5. I can craft smartphone specific ads that fit correctly on a typical smartphone sized screen and choose to serve this ad specifically to smartphone users. This is a very nice feature. I typically will use click to call in the ad text.
These are just a few of the things I personally like about AdWords Enhanced Campaigns and are using for clients. If you are looking for a knowledgeable AdWords account manager for your own program and one that know Enhanced Campaigns, I invite you to visit our AdWords services page for more information and account set up and management pricing.
