It is a known fact that using dynamic text in your ad program will increase the click through rate and may even increase conversions. A crucial step for success is to properly structure your Bing Ads account to make dynamic text work for you. More often than not, a haphazard use of dynamic text may actually increase impressions without an increase in clicks and can potentially lower your program’s click through rate (CTR). By carefully structuring your account to use dynamic text properly you can increase CTR and improve conversions all at the same time.
Here’s what I do when using dynamic text in a Bing Ads account for best results:
I typically do not add dynamic text insertion ad groups until I have an idea of keywords that generate leads in an account. I wait to set up a dynamic text ad group as it does take time both in creating a keyword list that is workable and time to create ad text that makes sense with the dynamic word or phrase insertion. I want to know what will be workable before I invest the time in set up. Plus, by waiting, I can pick specific high performance keywords or create break out programs based on past performance. I will typically do dynamic text programs in the first thirty days of account creation.
I usually create small ad groups with a very small list of broad and phrasematched keywordswhen I am creating a program where I will use dynamic text insertion. Sometimes, my program may have only 10 to 20 keywords as I am doing testing. If I am promoting products for a florist, I would not use general keywords such as roses or daffodils, but rather “buy roses”; “buy daffodils” as my keywords and even variations in the same ad group with “purchase” and “order” in addition to “buy”. I may use broad match or just start out with phrase match keywords. The actual match types I will use will be based on what has happened in the rest of the account based on ad spend per day, cost per click, and number of impressions.
Come back to read the rest of the post on Wednesday.
Infographics are the new web rage, but did you know that most have hidden embedded links in them? The next time someone offers to allow you to use their infographic or solicits your posting their infographic on your website or blog, be aware that you may be unknowingly promoting their hidden link agenda.
The marketing of infographics with hidden links has proliferated so much on the web that Google is now discounting links from infographics. You can read more on this topic in this interesting article on links and infographics at SiteProNews.
First if you don’t know what an infographic is, here’s one as an example on search engines. They are a visual story that is interesting to look at and contains graphs and data. Usually a site will embed the whole image in a blog post or on a website page. Another view of just the same image so you can see the length.
Here is the crux of the problem:
“…black hat SEO pros saw an opportunity to trick the search engine. They simply create any infographic based on the current trends and link irrelevant text or images back to the target websites. For example, the infographic would be about Euro 2012 but the image of some footballer would link back to a payday loan website. The intention is not to get as many clicks as possible but to generate as many links as possible. So this is how links are hidden behind irrelevant images or text. The links grow as the infographic is shared by real users without noticing the hidden link. While it is no harm for the people sharing the infographic because they find the information good to be shared, for Google a spammy link is being spread which confuses the bots and may make it rank the payday website in the example high based on this.” More information.
As a result, Google has now discounted links coming from infographics. Although you may still want to use an infographic on your website or blog as they can be interesting and informative, remember that when you link to spammy sites, your own PageRank and website authority are impacted by linking out to poor quality sites.
So, just be aware that really interesting graphic you were just approached to put on your website, may actually have a dark side to it. Just be aware of the down side!
My firm has been providing blog writing services since 2005. That’s seven years of professional blogging experience. I have recently read and article called “21 Business Blogging Tips from the Pros” and I think the article is a good one and encourage you to read it for more information.
Here’s a quick synopsis of the articles important points as well as many of my own recommendations.
Treat your blog posts as products.
Differentiate your blog from others with new approaches to your content.
Take your own images and create your own videos.
Give all the information, don’t offer part of the picture and sell the rest.
Target your content to your audience.
Focus on your reader first, not search engines.
Be yourself. Let your personality show through your writing.
Answer consumer questions.
Show your full blog post on your blog home page. People will typically not click to read the rest of the post.
Consider limiting what is on your feed to prevent scraper sites from stealing your content.
Explain topics in an easy to understand manner.
Use bullet points and sub headers versus large blocks of content.
Keep your blog posts around 250 to 350 words long.
Do you have other suggestions? Just add them in the comments section below. By the way, if you are looking for a professional blog writing service, I invite you to find out more about the services we offer to help keep the content on your blog unique and up to date.
We’ve created a contest for our staff blog writers where you, our reader, make the choice on which writer or blog post you like best. The writer with the most Google+ +1 votes on their unique blog post entry page will win a nice cash award just in time for Christmas.
It’s easy to participate, here’s what to do:
Read each five blog posts that our staff writers have submitted for the contest from our pool of clients and then click the Google +1 icon on the page to place your vote.
Or choose to simply vote for the writer you like and know by clicking the Google +1 icon on their blog post page.
You will need to be logged in to your Google account in order to vote and have Google+ enabled in your browser. You’ll only be allowed to vote once. Once you vote the Google+ icon will show your name and open a field for you to share with others on Google+. If you click the +1 button again, you will remove your vote.
Voting will run from November 27th to December 11th. On December 12th we will award the cash prize to the top writer selected by Google +1 votes.
Here are some quick blog post lead ins to read. Just click the link at the bottom of the teaser to visit the blog post page and vote.
Jada
Tips for Saving Money on Your Summer Vacation While some people plan and book their summer vacations way in advance, if you haven’t even begun to make plans, don’t worry. If you are flexible you may be able to snag last minute deals. And you can take the LorMet Visa Travel Card with you so that you have the security of Traveler’s Checks and the convenience of a Visa Debit Card. You can check your LorMet Visa Travel Card balance online and take advantage of Online Banking to check on your LorMet accounts when you travel. Read the full blog post and vote now!
Jeff
The Best Worker is Usually the Most Comfortable One The call for more rain than last year in the fall has certainly been proven correct, especially for the East Coast. The weather gurus have also warned about more snowfall to be expected so the time to prepare is now. It is a must to have the best clothing available when the weather turns bad as wet jeans just don’t cut it when the snow starts falling. Read the full blog post and vote now!
John
Traveling by Private Jet During Peak Seasons Whether you are flying in your own private jet or chartering an airplane, it can be difficult to travel during peak seasons. However, there are a number of things that you can do to ensure that your trip will be smooth and hassle-free. To get the flight or landing slot you want, you should make reservations at least a month or two before your trip. If you are traveling to a popular destination, you may have to book a few months in advance. Read the full blog post and vote now!
Rhonda
Blinging Up Technology Accessories What do you give a person who has everything this holiday season? You can forget about buying perfume or picking up a boring gift card this year. For those with money to burn, Apple has a great gift idea. Along with their release of the much anticipated iPad Mini, which hit stores on November 2, 2012, was an interesting iPad Mini case that is not for the faint of heart. You could choose to purchase the cheap leather case for around $50 or you could indulge in a case that is simply out of this world! Read the full blog post and vote now!
Sue
Space Center Offers Exciting Insider’s View of Space Program Less than an hour from Epcot’s World of Tomorrow and Disney World’s Fantasyland lays a place where dreams really do come true. The Kennedy Space Center in Titusville, Florida is where rockets launched man into space and is a must see if you are planning an Orlando vacation. The space center is where Neil Armstrong took his last step on Earth before leaving his legendary footprints on the moon. From this famous spit of land on north Florida’s Atlantic Coast, every fire-belching Atlas rocket, Apollo mission and shuttle flight was launched into the unknown as Americans pushed the boundaries of exploration beyond Earth’s boundary. Read the full blog post and vote now!
