Ever wonder how Google views subdirectories or subdomains when it comes to placement on Google.com? In this video Matt Cutts the Google spokesperson to my industry, talks about using each and how Google indexes each.
Previously some webmasters set up multiple subdomains in an effort to have Google show more results, but Matt Cutts now says that this is not a strategy that Google rewards. Google now recognizes subdomains as part of your parent domain listing on Google.com and “squenches those listings now all together on the search results page”.
Further he says the historical reasons on why you would have previously wanted to set up your website with subdomains do not apply as much on Google today. His personal preference and mine as well is to structure your website with subdirectories and not subdomains. However, he ends the video stating whichever tactic is easier for you, you should use that way for your own purposes.
I just asked all the time what are you watching, what’s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I’m watching and why. Today’s post is about the new Google AdWords Dynamic Search Ads.
This is why I am watching and testing Dynamic Search Ads right now:
1. With AdWords spidering my website and choosing to show landing pages that match a user’s query I may be able to expand my advertising reach and improve my conversions and ROI. In the hangout Google states the following statistics on performance.
“When compared to broad match keywords the click through rate will typically be 12% higher and the cost per conversion will be 25% lower.”
2. By not having to exhaustively select keywords for a program and with Google dynamically creating the ad title using the user’s search query, and Google choosing the landing page to show the prospect, targeting is improved and unique for each query.
3. Static information rich and e-commerce sites can benefit from Dynamic Search Ads (DSA).
4. DSA work with accounts that contain both regular keyword targeted programs. In fact Google states that with DSA the advertiser will get more activity than with keyword targeted ads alone.
5. The potential to know and understand the potential buyer and what the like versus what you are wanting to push may very well change advertising plans for some clients; allowing the user to be the advertising revenue driver.
I just asked all the time what are you watching, what’s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I’m watching and why. Today’s post is about why I am watching co-citation.
Nancy McCord is really watching co-citation for organic search placement.
Google has made really sweeping changes to how it rates websites and what used to work for years to garner organic placement is not considered spammy by Google and may even run into a placement smackdown filter. This is why I am very carefully and intensely watching co-citation.Here are a few articles about co-citation that you may want to read:
In lay terms, co-citation is close to link bait and article marketing but with natural growth. Both authors state that Google and Bing as so smart now that they do not have to be fed keyword phrases, they will decide on their own based on the content that links to you. But, here’s the change it is not the link text that they are weighing, but rather the jist of the content where the link to your website is embedded. In fact, the page that links to you may not even link to your service and may not even contain keywords on which you want to place. Instead it is an “authority” factor.
So here’s what I understand so far…
Google and Bing spider the web, they read incidents of mentions of your name and content, they spider your own website and get a picture of the services you provide, then they review how what people say about you and the authority of the site that links to your site talks about you. They then use this in their algorithm to place you in importance to being an authority on a specific topic. Way Cool!
Although I don’t think that anyone in my industry really knows yet what works for organic placement in this new world on Google and Bing, but it is clear that content, the sharing of your content will be a very strong impact for organic placement.
I will be doing further research on co-citation and will let you know what I find out and what I think about it in the months to come.
Nancy McCord is an Accredited Bing Ads Professional.
I just asked all the time what are you watching, what’s new and exciting, what trends to you see happening? This week I will be writing three blog posts about what I’m watching and why. Today’s post is about why I am watching Bing Ads.
First, I think there is real and sometimes hidden potential for clients to advertise on Bing Ads. I very much like the platform and am using it already for my own advertising and a number of key clients.
Why Do I Like Bing Ads?
1. The system is easy to use and very much like AdWords. Although the traffic overall is smaller quality conversions happen and typically at a lower cost than on Google AdWords.
2. I like the versatility of the dynamic variables. You can create several dynamic insertion variables not just keyword insertion as at AdWords. With Bing you can dynamically add variables by the keyword for promotions and URLs.
3. The quality of the content network is excellent. There is not the volume of low traffic sites as at AdWords. In the content network at Bing, you’ll get access to really top notch quality sites in the Microsoft, MSN and Yahoo parent network. In fact for clients typically using Bing Ads I will enable the ads to show in the content network unlike my typical protocol in AdWords.
4. Bing Ads tells me that call tracking is coming. Since Bing bought Skype I have been expecting to see the addition of click to call in ads and Bing Ads tells me that this is coming soon for US clients. Currently Bing is testing ad calling in the UK and areas of Europe. We’ve asked to be early embracers of this new technology for our clients.
Why am I watching Bing Ads – it’s the value and quality of the platform. If you want to get involved with Bing Ads, I invite you to visit our Bing Ads services page to find out more about how we can help you.
