Author: Nancy McCord

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Great Tips on Using AdSense

I use AdSense to monetize certain sections of my website to make additional money off my traffic. Here are a few of my tips that can help you with AdSense too.

  1. Don’t exclude your own business areas. Advertisers will pay  more to advertise on your website if they are selling the same or similar services that you are. That being said, be careful where you monetize so you don’t bleed off your own potential customers.
  2. Be judicious about the number of ad panels and where you put them. Don’t over do it.
  3. Build AdSense ad spaces into your new design. Don’t paste them in as an after thought.
  4. Be realistic about how much money you can earn with AdSense ads. Try to cover your hosting expenses for the year and you’ll be doing great.
  5. Don’t use AdSense everywhere in your website. Choose high traffic areas that typically are not conversion sections in your website. For me this means we show AdSense ads on our blog and in our how-to article sections. These are high traffic sites, but are not typically high conversion sections of our website. You won’t find ads on key pages of our website that are important to our own business, just what I consider adjunct pages.
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Great Tips on Blog Writing

Here are a few of my top tips on blog writing to consider.

  1. Stay true to your key topic; meaning don’t skip around and try to write on everything that crosses your mind. Try to create authority and frequency on a few key items that you want to place on organically.
  2. Be consistent. Publish the same days and same time. Don’t miss your schedule! Write ahead and schedule posts if this works best for your needs.
  3. Hire a blog writer and then just add a paragraph at the end of each blog post to personalize the blog for your market.
  4. Try to use keywords that are important to you in the blog post title.
  5. Make sure to use tags and categories smartly and judiciously. Use categories for navigation and tags for keywords.

You don’t need to be an expert writer to write for your own blog, but it does help if you get your message out in a helpful, friendly, and grammatically correct way.

If you need help with your blog, make sure to check out our blog writing services page.

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Tips on Website Content

Here are my top tips on creating website content.

  1. Think like a reader. Make sure you write what people will want to know about your services.
  2. Keep paragraphs small. Content on the web is scanned, don’t have large blocks of content.
  3. Make sure to use h1 and h2 tags to sort your content for search engines.
  4. Give enough depth so prospects can really understand what you sell and can do.
  5. Provide interesting information about more than just your services – give the why and how.

The bottom-line is to think like a customer when you write website content. If you knew nothing about your firm, what would you want to know. What makes you different and sells your services to a prospect?

Make sure you use bullets, graphics, and white space to break up your content pages. The page should be interesting to the eye as well as have something great and interesting to say.

Make sure to visit our website for information about our own content creation services today.

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Tips on the AdWords Display Ad Builder

Here are some tips to consider when using the Google AdWords Display Ad Builder to help set up image ads for your Google AdWords Display Network targeted campaign.

  1. Expect a much higher click through rate (CTR) with ads created using images in the Display Network than with regular text ads.
  2. The Display Ad Builder will make all sizes of your ads for you automatically. But make sure to click each ad size and resize as needed or move around the content blocks by dragging them so the text looks “right” for each size ad.
  3. Consider using the suggested ads that AdWords creates for you to get started in under 10 minutes.
  4. You cannot change the ad text in each ad size so choose short phrases that work for your product or service.
  5. You can add additional images of products or your logos to certain templates. Browse around in the tool to find the one that suits your specific needs best.
  6. Once your program is running a .05% (yes that is right) is considered a great click through rate by Google.

I do like the Display Ad Builder. It allows me to set up good looking display ads pretty quickly. This is especially important where we want to test the program we are running in the Search Network to see if it has viability in the Display Network.

If you are looking for savvy personalized help with Google AdWords, make sure to find out more about our company and services.