Paying It Forward: Why We Invest in the Next Generation of Talent
Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these...
Discover top trending posts from our blog.
Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these...
If you have spent any time on LinkedIn recently, you have likely been inundated with...
Expanding your business beyond the United States is a thrilling milestone. It means your product...
You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad...
The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…
Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these metrics are undeniably important, there is another form of growth that is equally vital but often overlooked: the growth of people. Specifically, the growth of…
If you have spent any time on LinkedIn recently, you have likely been inundated with posts about Artificial Intelligence (AI). It is everywhere, and the digital marketing landscape is certainly not immune to the hype. In fact, AI has woven itself into nearly every aspect of PPC advertising, fundamentally changing…
Expanding your business beyond the United States is a thrilling milestone. It means your product or service has potential on a worldwide stage. However, simply flipping a switch in your Google Ads account to target “All Countries and Territories” is rarely a recipe for success. It is often the quickest…
You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…