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The Value of Using a Google Partner for Google Ads Management

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Need For Speed: AMP Your Website Up

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Building an Unstoppable Brand in a World of Ghost Bots

Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026
The Death of Last-Click: Mastering the 2026 B2B Journey 

The Death of Last-Click: Mastering the 2026 B2B Journey 

March 25, 2026
Introducing Our Customer Referral Program

Introducing Our Customer Referral Program

March 21, 2026
The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

March 11, 2026
Stop Chasing Ghosts: How to Get Better Qualified Leads

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026
The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

February 11, 2026
Beyond the Blue Link: Why 2026 is the Year of GEO

Beyond the Blue Link: Why 2026 is the Year of GEO

January 28, 2026
Paying It Forward: Why We Invest in the Next Generation of Talent

Paying It Forward: Why We Invest in the Next Generation of Talent

January 7, 2026

Trending Posts

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Building an Unstoppable Brand in a World of Ghost Bots
7 min read

Building an Unstoppable Brand in a World of Ghost Bots

David Hogestyn April 8, 2026

The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might have heard whispers of the...

The Death of Last-Click: Mastering the 2026 B2B Journey 

The Death of Last-Click: Mastering the 2026 B2B Journey 

David Hogestyn March 25, 2026

You just closed a $50,000 contract. Congratulations. When you ask the new client how they...

Introducing Our Customer Referral Program

Introducing Our Customer Referral Program

Nancy McCord March 21, 2026

Just posted today, we wanted to share with you our details on our brand new...

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

David Hogestyn March 11, 2026

It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing?  If...

Editor's Pick

Handpicked posts by our editorial team.

Building an Unstoppable Brand in a World of Ghost Bots
28 0
AI Search Digital Marketing

Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026 David Hogestyn

The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might...

Stop Chasing Ghosts: How to Get Better Qualified Leads
338 0
Digital Marketing Digital Marketing Agency

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you...

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    News & Trends

    The Web Authority

    May 21, 2025 - By Nancy McCord

    The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…

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    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

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    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
  • AI Search - Digital Marketing - Digital Marketing Agency - Generative Engine Optimization - GEO - Google - Google Ads - Google Partner - Internet Marketing Service - Local Business Visibility - McCord Web Services - News & Trends

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026 - By David Hogestyn

    The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might have heard whispers of the “dead internet theory,” a concept suggesting that bots are slowly taking over web traffic and leaving human voices drowned out by automated noise. Recent data…

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    January 28, 2026
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    July 31, 2025
    GEO or Generative Engine Optimization is the New SEO as search results are now generating responses in addition to serving website url's.

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  • Digital Marketing - Digital Marketing Agency - Google - Google Ads - Google Partner - Internet Marketing - Internet Marketing Service - McCord Web Services - Microsoft Advertising - Microsoft Advertising Certified Professional - Microsoft Advertising Partner - PPC Management - Search Engine Marketing - SEM Agency

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026 - By David Hogestyn

    You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and say, “I Googled you.”  Your marketing report confirms it. It shows a Google Search Ad as the source. Naturally, you decide to pour more budget into that specific search campaign. …

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    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

    January 28, 2026
  • Help to grow our community with our new customer referral program.
    Customer Referral Program - Digital Marketing Agency

    Introducing Our Customer Referral Program

    March 21, 2026 - By Nancy McCord

    Just posted today, we wanted to share with you our details on our brand new customer referral program! Respect First! We value your reputation as much as our own. When you refer someone to us, we commit to a high-touch, low-pressure approach. We reach out once to introduce ourselves and…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026 - By David Hogestyn

    It’s 10:00 PM on a Tuesday. Do you know where your Google Ads are showing?  If you are like most business owners, you likely assume your ads are appearing next to reputable search results or on high-quality websites relevant to your industry. You pay good money for those clicks, after all. But in…

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  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads

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