Author: Nancy McCord

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AI and Google Ads – The Future is Here!

Put Google Ads to work for you with new AI tools.

The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and AI assisted ad creatives with full authorship oversight, the Google Ads interface will be more complex but even more powerful. 

Google Ads unveiled their plans to use AI to revolutionize their search engine on the 23rd and earlier in May at Google I/O Conference with their announcement of the new Google Search Generative Experience (SGE). 

No matter how you feel about AI, the changes we will soon see online will be revolutionary. 

As your Google Ads Strategists, we are excited to see within the Google Ads interface a new conversational experience for text ad creation with an assistive experience that draws in more information and images from your own website; to make your ads more targeted, relevant, and engaging to buyers. 

Google’s AI-powered assets will be scalable in a brand safe way. There is a new focus on video creation and Ai tools to auto generate videos for use in ads and on YouTube.  

Generative AI will super charge the search experience and allow for more in-depth information in search results. Ads will display natively within the search results and blend in with page colors but will still be unobtrusively marked as sponsored. 

To get involved with Google Ads and leverage AI to deliver great paid advertising results, check in with the team at McCord Web Services today.

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AI Surfaces as the Hottest Topic of the Era

AI is leading the way in changes for digital advertising.

The new Google Search Generative Experience (SGE) brings the power of Artificial Intelligence (AI) directly into Google’s search results. These AI generated snippets of text will now appear above the search results pushing organic listings even farther down the page.  

During Google’s May 2023 I/O Conference, Google announced this new search experience but did not provide a date for when the service would be released. However, it is important to know that a new experience is coming and that the format and information may change the way users interact with Google Search tools and may continue to impact the importance of organic search results and where they appear on the page. 

Microsoft has already integrated ChatGPT into its Edge Browser using a flyout right side panel which is accessed by clicking the Bing Search icon. Or ChatGPT can be accessed directly from the Bing.com website. Microsoft has the edge over Google right now by integrating AI search tools so quickly while Google struggles with their own AI Search vision. We do continue to consider advertising on Bing.com, using the Microsoft Advertising platform, an excellent addition to your marketing mix. Ask our team for more information on testing the platform. 

It appears that for both search engines AI generated information is now king; reshaping search in ways we have never seen before. It is an exciting time for advertisers, as we wait to see if these two search engines will utilize sponsored ads and creatives in AI generated search results.  

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The Value of a Microsoft Advertising Certified Professional

Be in the Know on Microsoft Advertising
Nancy McCord is a Microsoft Advertising Certified Professional.
Nancy McCord is a Microsoft Advertising Certified Professional.

We have just certified as a Microsoft Advertising Certified Professional. Why should this special credential be important to you as a business owner as you look for an Internet Marketing firm and Microsoft Advertising account manager?

Here are some important considerations:

Microsoft Advertising Certified Professionals are experts in Microsoft Advertising solutions who have passed an online multiple-choice test with a score of 80% or more. They have proven their expertise across Microsoft Advertising solutions by passing all three certifications and receiving the highest-level status: The Microsoft Advertising Certified Professional (MACP).

Working with a Microsoft Advertising Certified Professional can provide you with many benefits such as:

• Cost-effectiveness: Microsoft Ads is typically cheaper than Google Ads and offers more opportunities to target specific audiences with relevant ads at a lower cost per click.

• Detailed analytics: Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time.

• Real-time data: One of the key advantages of using Microsoft Advertising is the ability to analyze your campaign’s performance metrics. The platform offers real-time data on clicks, impressions, and conversions, which can help you make more informed decisions.

• Professional Service Ads: Professional Service Ads typically apply to verticals with advisors, agents, and consultants. According to internal data from Microsoft, advertisers experienced more conversions at lower costs with Professional Service Ads than text ads.

• Access to beta features: Microsoft Advertising Certified Professionals have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

In summary, working with a Microsoft Advertising Certified Professional can provide you with many benefits such as cost-effectiveness, detailed analytics, real-time data, access to beta features, and Professional Service Ads.

The Internet Marketing team at McCord Web Services is ready to help you get started advertising on the Microsoft Advertising network. Check with us today to see how we make it easy for you to get started.