McCord Web Services is a Microsoft Advertising Partner
Just this last week Bing Ads rebranded itself as Microsoft Advertising. This is an interesting update for a platform that looks to move outside the box consumers have put it in.
With advertising from Bing Ads appearing on Windows PCs in many areas and on Microsoft properties, it makes perfect sense to move beyond the Bing platform and make the name more descriptive.
I expect that there will be additional integrations with Microsoft products in the months to come as the powers that be re-brand the platform and enlarge offerings.
The Bing Partners program portal has been updated to reflect this new name and branding.
Going on a Viking River cruise in Europe? I’ve just been on one and wanted to share with you my Internet access experience so you can plan better than I did.
First, I have Verizon and I do have the Verizon Travel Pass. I expected to be able to use my own data plan with Verizon for Internet access to my business while on travel. What I found out is the following.
Wi-fi access on the boat is literally non-existent. If you sit in one of the common areas, you may be able to upload a Facebook photo and maybe, just maybe, do a Facebook messenger phone call, but do not plan on connecting your laptop or doing real work.
Even if the boat is in port, you will still have issues with connectivity. You simply set yourself up for frustration to use the boat internet.
Now, here’s the big kicker, I thought I would be able to use Verizon for my access when the boat connection was poor, but Verizon must have very little coverage in the area of Germany, France, and Switzerland along the Rhine. I found that even out of the port on a bus to a tour that I was roaming with little or no connectivity using Verizon. The ability to read email with no attachments was about the extent of what I found doable.
My recommendation is that if you are traveling on a Viking River cruise, plan on not getting online. If you do, it will be a bonus!
McCord Web Services is a Google Partner and a Certified Google Ads Professional
Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure.
Google Ads is not a set it and forget it program especially if your ad spend is over $2,000 per month for clicks. As Google Ads is a pay per click platform that operates as an auction you may be missing out on valuable activity that could generate leads for your account.
I have personally found that at an absolute minimum, there should be a weekly or more frequent review of your Google Ads account to optimize for performance.
When we do our review, we look for anomalies, areas where the ad spend is not fruitful – such as by device. We look for emerging new keywords and negative keywords to keep an account targeted. In addition familiarity with account performance metrics is key to squeezing the most out of Google Ads for your business’ benefit.
As Google Ads is incredibly powerful and yet supremely complicated, I just do not recommend going it alone when it comes to account management. Without tight controls from an experienced account manager, you can spend big on Google Ads without a measurable return.
I invite you to visit our website to learn more about who we are and what we do. We manage over $3 million in ad spend yearly for clients, find out how we can bring your account to success too.
Whether you have a new online business or an existing one you’ll want to review my tips on domain name management.
Review
Periodically review the domain names you own. If you don’t need one or are not pursuing that aspect of your business, save money and don’t renew a domain name you won’t need in the future.
Secure
When you start your business, secure domain name variations of your company name to protect your brand. Consider buying the .us variation in addition to the .com if you are a U.S. based business and other country extensions if you have a presence there.
Save Money
You don’t need to buy hosting for every domain name you own. You can use domain forwarding to point domains you own to your main desired domain where your website resides.
Select
New or old, periodically it makes sense to review the domain names you do own. For those you are using for your website and online presence, set your renewal in five year increments. For those you may let go in the future consider one year or two year renewals.
Need help with our domain name management? Contact www.McCordWeb.com today.
