Skip to content
The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

  • About
  • Services
  • Get Our Posts by Email
  • About
  • Services
  • Get Our Posts by Email

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

Read More

Top Rated Google Ads Management Service Provider

Read More

The Death of Last-Click: Mastering the 2026 B2B Journey 

Read More

Going Global: How to Expand Your US Business with Google Ads

Read More

Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

Read More
The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

July 1, 2026
The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026
Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

June 3, 2026
The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

May 20, 2026
How to Make Industrial & Technical Content Stand Out

How to Make Industrial & Technical Content Stand Out

May 6, 2026
Fewer clicks, More Revenue: Winning The Zero-Click Era

Fewer clicks, More Revenue: Winning The Zero-Click Era

April 22, 2026
Building an Unstoppable Brand in a World of Ghost Bots

Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026
The Death of Last-Click: Mastering the 2026 B2B Journey 

The Death of Last-Click: Mastering the 2026 B2B Journey 

March 25, 2026

Favorite Categories


DIGITAL MARKETING AGENCY
GOOGLE ADS MANAGEMENT
AEO
GENERATIVE ENGINE OPTIMIZATION

Trending Posts

Discover top trending posts from our blog.

The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
6 min read

The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

Nancy McCord July 1, 2026

If you open any browser tab right now, you are approximately three clicks away from an AI tool that promises to write a blog post...

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

Nancy McCord June 17, 2026

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the...

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

David Hogestyn June 3, 2026

Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit...

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

David Hogestyn May 20, 2026

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders...

Editor's Pick

Handpicked posts by our editorial team.

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
147 0
Google Ads Google Ads Consultant

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

June 17, 2026

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the...

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
335 0
AdWords AdWords Account Management

Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

June 3, 2026

Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your...

Building an Unstoppable Brand in a World of Ghost Bots
375 0
AI Search Digital Marketing

Building an Unstoppable Brand in a World of Ghost Bots

April 8, 2026

The internet is getting incredibly crowded. Specifically, it is filling up with automated programs rather than real people. You might...

The Death of Last-Click: Mastering the 2026 B2B Journey 
388 0
Digital Marketing Digital Marketing Agency

The Death of Last-Click: Mastering the 2026 B2B Journey 

March 25, 2026

You just closed a $50,000 contract. Congratulations. When you ask the new client how they found you, they shrug and...

  • Person Surfing the Web on Desktop
    News & Trends

    The Web Authority

    May 21, 2025 - By Nancy McCord

    The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…

    Continue Reading

    Related Posts

    McCord Web Services the Expert in Web Visibility and PPC Management

    The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

    July 1, 2026
    Digital Marketing and Microsoft Ads Account Suspensions

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
  • McCord Web Services the Expert in Web Visibility and PPC Management
    AdWords Consultant - AdWords Services - GEO - Google Ads AI - News & Trends

    The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It

    July 1, 2026 - By Nancy McCord

    If you open any browser tab right now, you are approximately three clicks away from an AI tool that promises to write a blog post for you in thirty seconds. It’s tempting, isn’t it? You type in “write a blog post about widgets,” the digital oracle blinks, and voila! A…

    Continue Reading

    Related Posts

    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
  • Digital Marketing and Microsoft Ads Account Suspensions
    Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Performance Max - Google Ads Services - Google Ads Strategists - Google AdWords - Internet Marketing - Internet Marketing Service - McCord Web Services - Microsoft Advertising - Microsoft Advertising Certified Professional - News & Trends

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

    June 17, 2026 - By Nancy McCord

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked…

    Continue Reading

    Related Posts

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026

    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
  • AdWords - AdWords Account Management - Digital Marketing - Digital Marketing Agency - Google - Google Ads - Google AdWords - Google Partner - Search Engine Optimization - Tips - Web Design

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026 - By David Hogestyn

    Two weeks ago, we talked about why DIY-ing your Pay-Per-Click (PPC) advertising is a bit like trying to perform your own root canal—technically possible, but unnecessarily painful and likely to end in a mess.  If you’ve been sitting on the fence, watching your “Cost Per Click” climb while your “Lead Count” stays…

    Continue Reading

    Related Posts

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • AdWords - AdWords Account Management - Google - News & Trends - Pay Per Click - Performance Marketing - PPC Management - Search Engine Optimization - SEM Agency - SEO - Tips

    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026 - By David Hogestyn

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

    Continue Reading

    Related Posts

    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

    June 3, 2026
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
 Older Posts

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label

Our Recent Posts

  • Jul 01, 2026 The Content Marketer’s Dilemma: Why Lazy AI Fails SEO, and How We Fixed It
  • Jun 17, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

Post Categories

Our Blog Archive

Share Our Content

© 2026 McCord Web Services LLC. All Rights Reserved.
Graceful Theme by Optima Themes

Article Archive

Post Categories

Website Links

  • 1. Website
  • 2. Advertising
  • 3. Certifications
  • 4. Partnerships
  • 5. Visibility
  • 6. Agency White Label