Smart Digital Marketing, Real Business Results – McCord Web Services
Discover top trending posts from our blog.
If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in...
For two decades, digital marketing had a clear objective: secure a spot in the top...
Mentorship is a currency that never devalues. In the business world, we often measure success...
If you have spent any time on LinkedIn recently, you have likely been inundated with...
Handpicked posts by our editorial team.
If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust...
For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a...
The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…
If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…
For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…
Mentorship is a currency that never devalues. In the business world, we often measure success by profit margins, client acquisition, and quarterly growth. While these metrics are undeniably important, there is another form of growth that is equally vital but often overlooked: the growth of people. Specifically, the growth of…
If you have spent any time on LinkedIn recently, you have likely been inundated with posts about Artificial Intelligence (AI). It is everywhere, and the digital marketing landscape is certainly not immune to the hype. In fact, AI has woven itself into nearly every aspect of PPC advertising, fundamentally changing…
