From McCord Web Services – Google Partner and Web Visibility Experts
We’ve just completed a new web design project www.TutorWithCarol.com and are glad to share it with you.
This site designed for Carol Macina a professional math and reading tutor for K-8 grades uses our Pixelarity themes and is a quick and inexpensive way to have a search engine optimized website at an affordable price point.
To learn more about our Quick Start web design projects visit our web design page on our website for more information and examples.
Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion tracking for Google Ads – and it is not pretty.
The Chrome browser will be retiring third party cookies use next year. More states in the US have been enacting privacy regulations to allow users visiting your website to choose which cookies to allow; which is in effect getting rid of your ability to fully track users to your website. You will now only be able to track the people who allow your first party cookies.
On one site when we allowed users to opt out of marketing and conversion tracking, the recorded activity dropped nearly 80%. The ability of users being able to choose what you, as a website owner, can track is starting to impact Google Ads conversion reporting as well.
G4, the new version of Google Analytics, is not easy or intuitive to use. It is hard to find clear revenue and ad spend figures in G4 that have been derived from Google Ads activity. Add to that, the fact that Google puts Google Ads Performance Max and shopping program results in a new channel category called “cross network” and this channel is not marked as results coming from Google Ads clearly.
Plus, Google and Google Ads have been slow to enable conversion tracking for cross network use. This important metric is still being enabled slowly account by account in Google Ads. We have only one client who has received notice so far, that this feature has been turned on for their account. Once enabled, cross network conversions will provide a modicum of additional information for conversion reporting and raise the current dismal numbers slightly.
The new world of conversion tracking and reporting in Google Ads is a murky one at this point.
Given an opportunity to opt out of tracking and conversion cookies on a website, visitors are opting out and not in. In G4 Analytics, you must manually add cross network activity to the paid search activity to arrive at a somewhat accurate figure for activity be that traffic or revenue.
I am sure that Google will be addressing these issues in the future, but for now G4 is not easy to use, conversion set up difficult, and validity of the data murky.
We are seeing significantly lower conversion and revenue numbers flowing into Google Ads. As a Google Partner and experienced account manager, it is very important to explain to our client/advertisers that this does not mean that Google Ads is not working for them, but rather that all data can simply not be captured and reported as before.
We feel that having our clients watch overall sales, contact form submissions, and review activity against prior years and periods, in addition to information that we can glean from overall site traffic will be important to review in conjunction with Google Ads activity.
Clients should be apprised, in advance, that Google Ads conversions may drop during this transition period and that these lower reported conversion and revenue numbers will most likely be the new reality.
As account managers, we will now have to look at the total sales/leads, if clients will share the data with us, and review actions back on the website, if we have access to their G4 accounts, to get a fuller picture of Google Ads marketing efforts to continue to communicate the value of Google Ads as an investment in our clients’ business growth.
Welcome to the new world of conversion tracking and reporting for Google Ads! However, we are up to the challenge to help you get the most activity possible on Google Ads, even in light of some of these adversities. With more than 15 years of experience on the platform, McCord Web Services is a Google Partner and expert in Google Ads account management.
For more information about our services, we invite you to visit our Google Ads services section and our white label agency services section.
Nancy McCord is the CEO and Founder of McCord Web Services LLC. She started the firm in 2001 and has been a professional Google Ads account manager for more than 15 years. She is considered to be an expert in Google Ads, Microsoft Advertising, and Search Engine Optimization.
Microsoft’s Bing search engine has reached 100 million daily active users with the help of ChatGPT integration. Microsoft announced the news a month after the company integrated OpenAI’s chatbot program into Bing. Bing has long struggled to chip away at Google Search’s market share. The ChatGPT integration with Bing is still in preview mode and accessible via a waitlist. Microsoft has seen a “million+” preview users routinely try the new Bing over the past month.
Chat GPT is an advanced natural language processing model that has been trained on a massive corpus of text data. It uses deep learning techniques to predict the most likely response to a given input, allowing it to generate human-like responses to a wide range of natural language inputs. This makes it an ideal tool for chatbots and virtual assistants, allowing them to provide personalized and responsive customer service. Chat GPT’s abilities have also been demonstrated in language translation, summarization, and question-answering tasks.
BARD, on the other hand, is designed specifically to generate human-like poetry. It has been trained on a vast corpus of poetry spanning different genres and styles, allowing it to mimic the nuances of human language and generate original poetic works. BARD’s capabilities have opened up new creative opportunities for writers, poets, and artists looking to explore the possibilities of AI-generated art.
While both models are impressive in their own right, there are some key differences between them. Chat GPT is designed for practical applications such as customer service and language translation, while BARD is focused on creative expression. Chat GPT generates responses that are designed to be informative and useful, while BARD generates poetry that is designed to evoke emotions and inspire creativity.
Another key difference between the two models is their training data. While Chat GPT has been trained on a broad range of text data, including news articles, books, and social media posts, BARD has been trained specifically on poetry. This means that BARD is better suited to generating poetic works, while Chat GPT is better suited to generating responses in a wider range of contexts.
In conclusion, while Chat GPT and BARD share some similarities in their underlying technology, they have been designed for different purposes. Chat GPT is focused on generating human-like responses in natural language conversations, while BARD is focused on generating human-like poetry. Both models are impressive in their own right and have opened up new possibilities for AI-generated content.
This is the kind of material we can expect from Chat GPT. In that we see that it is an asset for quick research but everything it spits out should be fact checked with your own quality research.
It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why.
Bing is the second-largest search engine worldwide with a 2.47% market share¹. Bing’s cut of the market has increased by 1.23% since 2019¹. Bing’s market share peaked at 3.63% in 2014¹.
In the desktop search engine market, Bing has a global market share of 6.15%¹. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%¹. By comparison, when it comes to desktop searches, Google has a market share of 86.82%¹.
Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year¹. Bing is available in 105 languages and 238 countries¹. Bing has a market share of 38.46% among US console users¹.
In summary, Bing’s market share has been growing since 2019 but still lags behind Google’s market share which is currently at 92.13%¹. However, Bing is still generating significant revenue for Microsoft and is available in many languages and countries¹.
With the introduction of the tight integration of Windows 11 and Edge and popularity and news buzz on ChatGPT and integration into Bing’s search bar, Bing’s popularity is not through the roof. Market share and interest continues to grow.
As for our clients, many have started to move into Microsoft Advertising and are getting great results.
Maybe you should be looking at Microsoft Advertising for lower cost conversions than Google Ads. For a number of clients we are seeing conversion costs of under $50 when a conversion in Google is over $100. Visit our website for more information on our Microsoft Advertising services today.
Today’s update using ChatGPT:
As of April 2021, Google holds a whopping **92.18%** share of the global search engine market while Bing ranks second with a market share of **2.27%**².
However, Bing Ads reach **63 million** searchers that aren’t reached with Google AdWords¹. Bing prompts **35% higher** in results than Google Ads³. Bing also has a less competitive playfield which means users do not have much to bid on keywords to secure their search result spot³. Microsoft adds that Bing covers **34%** of desktop-based search engine space³.
Source: Conversation with Bing, 3/29/2023(1) Bing vs Google: 2023 Head to Head Comparison | SerpWatch. https://serpwatch.io/blog/bing-vs-google/ Accessed 3/29/2023.
(2) Bing Ads vs. Google Ads: Which Deserves Your Ad Dollars? – WebFX. https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/ Accessed 3/29/2023.
(3) Bing Ads vs. Google Ads: Which Platform is Better in 2023?. https://www.thinkorion.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.
(4) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/29/2023.
(5) Bing Ads vs. Google Ads: The Pros & Cons of Each Platform – Instapage. https://instapage.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.
Source: Conversation with Bing, 3/27/2023(1) Microsoft Bing Usage and Revenue Stats (New Data) – Backlinko. https://backlinko.com/bing-users Accessed 3/27/2023.
(2) 46 Critical Bing Statistics: 2023 Market Share Analysis & Data. https://financesonline.com/bing-statistics/ Accessed 3/27/2023.
(3) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/27/2023.
(4) Microsoft Bing hits 100 million active users in bid to grab share from …. https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone Accessed 3/27/2023.