Author: Nancy McCord

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Why Using a Google Partner for Google Ads Makes Sense

Team reviewing a proposal from McCord Web Services.
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McCord Web Services is a Google Partner

McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify.

These exams are intensive and take many hours of study and preparation. Add to that we certify also in Microsoft Advertising.

Why Should You Assure that Your Account Manager is a Google Partner for Google Ads?

Working with a Google Partner can provide you with many benefits. Here are some of them:

* A dedicated Google representative: Google Partners are assigned a representative straight from Google to help with your campaigns. This means that you can get fast service and expert advice when you need it.

* Unmatched expertise: Google Partners have the latest product knowledge and insights to help you optimize your campaigns for better performance. They can provide you with data-driven insights to make informed decisions and help you stay ahead of the competition.

* Access to beta features: Google Partners have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

* Keeping up with industry updates and trends: Google Partners keep up with industry updates and trends so that they can provide you with the latest insights and best practices for your campaigns.

* Product training from Google: Google Partners have access to product training from Google so that they can stay up-to-date on the latest product features and best practices.

* Assurance of quality: Perhaps the most important benefit of working with a Google Partner is the assurance that the company is certified and employs knowledgeable experts who are held to a higher standard of excellence in campaign management and ad performance.

Working with a Google Partner can provide you with many benefits such as fast service, expert advice, access to beta features, keeping up with industry updates and trends, product training from Google, and assurance of quality.

Visit the McCord Web Services website to learn more about our credentials and our Google Ads services.

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AI and Google Ads – The Future is Here!

Put Google Ads to work for you with new AI tools.

The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and AI assisted ad creatives with full authorship oversight, the Google Ads interface will be more complex but even more powerful. 

Google Ads unveiled their plans to use AI to revolutionize their search engine on the 23rd and earlier in May at Google I/O Conference with their announcement of the new Google Search Generative Experience (SGE). 

No matter how you feel about AI, the changes we will soon see online will be revolutionary. 

As your Google Ads Strategists, we are excited to see within the Google Ads interface a new conversational experience for text ad creation with an assistive experience that draws in more information and images from your own website; to make your ads more targeted, relevant, and engaging to buyers. 

Google’s AI-powered assets will be scalable in a brand safe way. There is a new focus on video creation and Ai tools to auto generate videos for use in ads and on YouTube.  

Generative AI will super charge the search experience and allow for more in-depth information in search results. Ads will display natively within the search results and blend in with page colors but will still be unobtrusively marked as sponsored. 

To get involved with Google Ads and leverage AI to deliver great paid advertising results, check in with the team at McCord Web Services today.

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AI Surfaces as the Hottest Topic of the Era

AI is leading the way in changes for digital advertising.

The new Google Search Generative Experience (SGE) brings the power of Artificial Intelligence (AI) directly into Google’s search results. These AI generated snippets of text will now appear above the search results pushing organic listings even farther down the page.  

During Google’s May 2023 I/O Conference, Google announced this new search experience but did not provide a date for when the service would be released. However, it is important to know that a new experience is coming and that the format and information may change the way users interact with Google Search tools and may continue to impact the importance of organic search results and where they appear on the page. 

Microsoft has already integrated ChatGPT into its Edge Browser using a flyout right side panel which is accessed by clicking the Bing Search icon. Or ChatGPT can be accessed directly from the Bing.com website. Microsoft has the edge over Google right now by integrating AI search tools so quickly while Google struggles with their own AI Search vision. We do continue to consider advertising on Bing.com, using the Microsoft Advertising platform, an excellent addition to your marketing mix. Ask our team for more information on testing the platform. 

It appears that for both search engines AI generated information is now king; reshaping search in ways we have never seen before. It is an exciting time for advertisers, as we wait to see if these two search engines will utilize sponsored ads and creatives in AI generated search results.